News By Tag
News By Location
Colorevolution Cosmetics Helps the Queens Transform into Celebrities on RuPaul's Drag Race
IBG Laboratories, The Makers of Colorevolution Cosmetics is offering a lifetime supply of cosmetics to the next superstar on RuPaul’s Drag Race, Season 5.
After last week’s unprecedented elimination of not one but two contestants, Vivienne Pinay and Honey, the remaining nine know that this week, they really have to bring it.
The episode kicks off in style as the queens battle it out in the “Who Wore it Best” challenge. For this contest, each woman is given a “Cuddler” and a pair of scissors with the goal of turning this “Snuggie-like”
All primed and ready for the spotlight, the queens are now better equipped for their main challenge of the show, the much anticipated,”
The women pick celebrities ranging from Taylor Swift and Ke$ha to Celia Cruz-the Queen of Salsa, and Little Edie from Grey Gardens, and use Colorevolution cosmetics to transform themselves into these icons. During the game we see that some stars definitely shine brighter than others as contestants like Jinx Monson as Little Edie steal the show and others struggle with their character.
When it comes time for eliminations, both Lineysha Sparx and Detox are left to lip synch for their lives as they grasp on to any hope of remaining in the race. Ultimately, Lineysha Sparx’s lip-synching abilities are not enough to save her from her lack-luster portrayal of Celia Cruz, the Queen of Salsa, and she is sent to sashay home.
Viewers can catch the race with Colorevolution and RuPaul on LOGO TV on Mondays at 9/8pm Central.
In addition to Colorevolution being featured throughout the 5th season of RuPaul's Drag Race; IBG Laboratories, the makers of Colorevolution, is collaborating with RuPaul on specialized private-label items that will be coming in 2013.
With the release of the new TV show there will also be a new television advertising campaign featuring Colorevolution. The ad campaign will provide a few lucky winners with over $1200 worth of makeup and application training. Details to enter to win will be on the TV commercial to coincide with the airing of the show.
Whether you go for a more natural look or have a flair for the dramatic try the Colorevolution cosmetic line, go to: http://colorevolution.com/
Colorevolution (http://colorevolution.com), an online retailer of 100% natural and pure mineral makeup offers a comprehensive selection of premiere, cruelty free cosmetics ranging from shadows, blushes and bronzers to foundations, primers and glosses which are all made in the USA. Not only does Colorevolution use a very unique blend of 100% natural minerals from the earth (Mica, Titanium Dioxide and Iron Oxides) that gives flawless coverage, but additionally provides a wide range of high definition colors that foster different looks from the natural to the dramatic.
For additional media information about Colorevolution and RuPaul's new line,
contact: Caren Lancona
B Scene Advertising Agency