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The team at the “Marketing Advisors” radio show discuss social marketing.
Social media experts Meaghan Wood, Phil Howart, and special guest Aaron Schacter discuss how social media impacts marketing in a variety of ways.
Social media is an unknown quantity in the world of marketing. Digital is not as cut-and-dry as radio or TV advertising. We have decades and decades of experience and research to prove the results of the effects of this advertising. Digital advertising is emerging and not yet flawless. We learn on a daily basis ways to improve and make it better. Branding, customer awareness, and customer loyalty makes word of mouth critical to building your business. 360 marketing is a real thing, top websites all have social media links that make it that much harder and competitive to be successful in this kind of marketing.
Interaction is the key. You want people to be engaged in your social media site. Engagement in your site generates traffic; traffic creates future business and brand recognition. Social media is not so much for selling, but more for maintaining your brand. The secret to winning in social media is non-existent. The power of social media is giving the consumers the information they need. There are so many different outlets to use social media: mobile phones, tablets, and home computers. We are a short attention span society and that is how we have to market. The goal is to help Jacksonville business owners grow their business and the changing face of social media is a major way that business will change.
About Cox Media Group
Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.