London Fashion Week and the Sustainable Fashion

As it’s been London Fashion Week this past week, Moorbi thought to look at the sustainable side to the show. It’s always going to be hard to introduce something so important into the market of fashion and traditional brands, but we’ve found one
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Feb. 21, 2013 - PRLog -- “For the fourteenth consecutive season, Estethica, founded by the British Fashion Council (BFC), will be promoting sustainable fashion at The Exhibition at London Fashion Week. Housed in the West Wing of Somerset House. It will showcase 14 designers’ AW13 collections, from 15th – 19th February 2013.” We think this is a fantastic selection and promotion of the crucial sustainable fashions.

The British Fashion Council founded Estethica six years ago to showcase the growing movement of cutting edge designers committed to working eco sustainably. Estethica has evolved to become the hub of London's ethical fashion industry. The success of this initiative, the internationally strongest of its kind, is evident in its rapid growth.

At the helm of this season’s special guest brand Veja are French designer duo Sébastien Kopp and Fran?ois-Ghislain Morillion. Veja offers footwear and accessories using materials such as organic cotton, wild Amazonian rubber and acacia, tanned leather. An exciting new addition for February 2013 is emerging womenswear designer Katrien Van Hecke; her collection is also part of the Netherlands International Fashion Showcase installation, ‘High Fashion Low Countries’.

Estethica designers have been chosen for their design excellence and commitment to working in a sustainable way. All designers adhere to at least one of the key Estethica principles of fair trade and ethical practice in the production process; the inclusion of organic fibres and the use of up-cycled and recycled fabrics and materials. Over the past seven years Estethica has supported over 100 designers.

Caroline Rush, CEO of the BFC, said “Estethica is regarded as a leading showcase of ethical fashion and this season sees a diverse mix of both established and emerging ethical brands. Estethica offers press and buyers a unique selection of carefully selected designers and is a must-see in the London Fashion Week Exhibition this season.”  

Liora Lassalle, launched her first collection at the Estethica Exhibition at London Fashion Week.

The competition aimed to identify students from Central Saint Martins (CSM) and encourage them to ‘creative and sustainable solutions in fashion’.

Good luck to them and Moorbi can't wait to see the future designs and leaders in fashion!

We currently have three beautiful pillows each with a title on the front that represents the emotions. We are very pleased to be showcasing this on our site, and during London Fashion Week, we will be keeping an keen eye on all the sustainable designs and then we will update you on what we thought in a week time, so stay tuned!
For more information, please come to visit our website at or our Facebook, Twitter, LinkedIn, Pinterest pages or our Blog! In our social media pages we will keep you informed about sustainability, sustainable design, new trends and our new products!
As are based in London, we think we should bring you all the latest news from our surrounding area and get you better acquainted with one of the world’s leading design cities!
To see all our regularly updated collections head over to: today!

Find out more about myself here (! – Sustainable Design for All!
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Page Updated Last on: Mar 08, 2013 PRs
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