Optify Named Edison Awards Finalist

Feb. 13, 2013 - PRLog -- SEATTLE, WA – Optify, the leading innovator in digital marketing software, has been named a 2013 Award Finalist by the internationally renowned  Edison Awards™ for its Optify Connect solution.  Optify Connect is a Finalist in the Thomas A. Edison Marketing Award category, one of twelve categories honored by the Edison Awards.  The distinguished awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.

“More than any year, this year's slate of Finalists demonstrate the enormous value of teamwork, experimentation, consumer focus, market awareness and game-changing success,” said Frank Bonafilia, Edison Awards’ executive director.  “It’s exciting to see companies like Optify continuing Thomas Edison’s legacy of challenging conventional thinking.”

“We are thrilled and honored to be named a Finalist for this year’s Edison Awards,” said Rob Eleveld, CEO of Optify.  “We’ve been fine-tuning our software suite to meet the ever-growing needs of digital marketing agencies, and Optify Connect is an integral part of that success.”

The ballot of nominees for the Edison Awards is judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledge the Finalists’ success in meeting the award criteria of Concept, Value, Delivery and Impact.  The Panel includes members of the Marketing Executives Networking Group (MENG), the American Association Advertising Agencies (4As) the Chief Marketing Officer Council (CMO), the Design Management Institute (DMI), the American Productivity & Quality Center (APQC) the American Society of Mechanical Engineers (ASME) and the Association of Technology Management & Applied Engineering (ATMAE).  Also on the Panel are hundreds of past Edison Award winners, marketing professionals, scientists, designers, engineers and academics.

Award winners will be announced April 25, 2013 at the Edison Awards Annual Gala, held in the Grand Ballroom at historic Navy Pier in Chicago, IL.

The Edison Awards is a program conducted by Edison Universe, a 501(c)(3) charitable organization dedicated to fostering  future innovators.  The 2013 Edison Awards are sponsored by Nielsen, Discovery Communications, Science Channel, and USA Today.   For more information about the Edison Awards, Edison Universe and a list of past winners, visit www.edisonawards.com.

About Optify
Optify delivers a simple digital marketing software suite that is the industry standard for agency marketers. Our complete cloud-based digital marketing platform empowers agencies to easily create and manage multiple lead generation programs, nurture the hottest prospects, prioritize the highest performing programs and streamline reporting of client results - all from one login. Optify is headquartered in Seattle, Washington. To learn more about Optify, please visit the Optify website (optify.net) or the lead generation blog (optify.net/blog).