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Digital Marketing Firm R2integrated Uses Optify Connect to Expand Business
Digital Marketing Software Gives Agencies a 360-Degree Behavioral View of Leads to Generate Demand and Drive Sales
R2integrated specializes in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. Despite high demand for its professional services and technology offerings, r2i needed the ability to quickly assess and fine-tune its inbound marketing campaigns as well as minimize the time spent on information gathering for new business opportunities. The firm also needed a technology partner to help with automated segmentation to streamline their outbound email marketing efforts. After assessing a variety of marketing automation platforms r2i determined that Optify Connect, which powers the data for Optify’s entire Digital Marketing Software Suite, would provide them with a comprehensive solution to solve all of their pain points.
With Optify’s email manager, r2i has been able to nurture more leads and used Optify’s Landing Pages to convert more visitors into leads. Optify Connect tied all of the data together (http://www.optify.net/
“Optify has become a day-to-day operational tool within both our sales and marketing departments due to its ability to provide necessary intelligence and streamline efforts between the two groups,” said Samantha Devita, Director of Marketing and Communications at r2i. “Business decisions, campaign budget allocation and optimizations are driven based off the valuable information Optify Connect is providing, and our lead maturation programs have therefore been highly successful.”
“With the explosion of point solutions available to execute, measure, and optimize campaigns, B2B marketers are turning to digital marketing agencies like r2i to assist in managing these efforts,” said Rob Eleveld, CEO of Optify. “We built Optify Connect to not only supply agencies with the necessary intelligence to convert more visitors into leads, nurture existing leads, and collect lead intelligence, but for these digital marketing firms to use our software to grow their clients’ businesses as well. R2i’s success is a strong testament that Optify’s Digital Marketing Suite is purpose-built for agencies in addition to B2B marketers.”
Optify’s groundbreaking Digital Marketing Software Suite helps digital marketing agencies and professional B2B marketers plan, build, execute and manage all of their marketing campaigns in one place. Optify helps businesses generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of all marketing programs in one place.
Optify provides an integrated demand generation SaaS solution for professional marketers who are responsible for fueling their company’s or clients’ growth. Optify helps B2B marketers and digital marketing agencies generate more high quality inbound leads, nurture more demand from existing leads, and track the impact of every marketing program in one place. Optify’
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable, and Hershey’s.