Stratton Craig to Release Top Content Marketing Tips

Feb. 6, 2013 - PRLog -- Written and brand communications experts Stratton Craig has recognised the increasing importance of content marketing for any business and responded with a list of top tips, to be published on their blog – www.strattoncraig.co.uk/blog

Respect for content marketing has recently soared, with an Econsultancy survey revealing it as the top priority for an unprecedented number of marketers in 2013. However, producing appealing content that is easy for consumers to locate can prove difficult for businesses that are time-poor or lack relevant resources.

Content marketing is the creation of interesting, relevant content, which is published with the aim of engaging a clearly defined target audience. To be effective it works on two levels. First, it has to be easy to find. Second, once a customer has found it, it must keep them reading. If the target audience cannot find the content, or is not interested in it, it will not encourage them to engage with a company.

Stratton Craig specialises in producing content marketing that gets results, because experienced writers know how to keep people reading, and specialist SEO copywriters (http://www.strattoncraig.co.uk/digital-copy/seo-copywriting/) are trained to source and research on-trend topics relevant to a client's business or industry and write from a fresh angle and with a natural insertion of keywords and links as per an agreed SEO campaign.

On the rise of content marketing, Stratton Craig copywriter, Kady, said: “In the face of advances in experiential marketing, brand immersion and augmented reality advertising, content still remains king for marketers and for companies seeking higher levels of engagement with their consumers.

“The content marketing services that we provide at Stratton Craig enrich our clients’ online presence with relevant, optimised copy that speaks with their voice,” she added.

To avoid basic errors, and produce great content that makes a real difference to a business, Stratton Craig is releasing a list of ‘Top ten tips for content marketing’ in their monthly Copywriter newsletter. The guide is set to explain both the ‘content’ and ‘marketing’ components, and show how best to utilise knowledge to produce content that customers want to read. The guide will also outline the importance of Search Engine Optimisation (SEO) to modern content marketing, and will show how to implement SEO so that it enhances, rather than limits, writing.

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About Stratton Craig

Since 1987 Stratton Craig has been providing clients with written communications that engage with multiple audiences. As language specialists, Stratton Craig offers copywriting expertise in areas as diverse as brand positioning, tone of voice development and effective content marketing. For more information on any of Stratton Craig’s services please get in touch via http://www.strattoncraig.co.uk, and keep an eye on the blog for the list of ‘Top ten tips for content marketing’.