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Follow on Google News | Efficient Lighting: Building awareness is the first stepAddressing Lighting Industry by pursuing the development and enhancement of more energy efficient lighting technologies.
By: Fleming Gulf Dr. Yasser Mahgoub, Associate Professor - Department of Architecture and Urban Planning, Qatar University and speaker at the summit shared his insights on GCC market in context to the awareness levels & business opportunities that architectural lighting offer. “The GCC market is developing rapidly and is an excellent business opportunity for lighting industry and consultants. No generalization can be made on the awareness level regarding architectural lighting. While we find state of the art lighting concepts and designs in contemporary modern buildings designed by leading architects from around the world, we also find lack of awareness regarding lighting design in many private housing, gated communities, commercial facilities urban areas and public spaces. The market is also suffering from cheap imported materials and fixtures. There is a need to increase public awareness on the difference between quantity and quality and using the local language. Many messages are sent using English language and Western cultural references that are only received by expatriates, foreigners and few English speaking locals.” End
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