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Simplogy presents the best list of articles, commentary and resources on 2012 reviews and 2013 trends. Read now or join us on one of the social networks to get all the resources in small chunks over the next few weeks.
This is the most comprehensive list on the Internet and will help digital industry professionals in advertising, marketing, communications in the government, industry and agency world to learn how to tailor their responses to market developments.
This doccument also contains Simplogy's own commentary and predictions by its highly experienced consultants. A few snippets of their predictions is as follows:
"2012 saw its share of a mind-boggling array of new product launches (iPhone 5, iPad mini, Windows 8, Samsung Galaxy SIII, Nokia 808 PureView), and a solid rally of others (Ultrabooks, tablets, smartphones, and cloud computing).
2012 also saw some major downers (the disastrous Facebook IPO, the woefully inadequate handling of queries on privacy concerns by Instagram, the Apple Maps fiasco), the twin effects of PIPA and SOPA anti-piracy bills in the US, and high profile lawsuits (Apple vs Samsung, Oracle vs Google).
In web design, responsive design and HTML5 finally found their place under the sun. In search, re-targeting was all the rage. In social media, who can ignore the rise of Pinterest and the rise (and a bit of deflation) of instagram. Google+ held steady but Linkedin emerged the winner with steady growth under Jeff Weiner who acquired great respect and admiration for his steering of Linkedin.
In 2013, we would be looking to hear a lot more about re-targeting and will see it going mainstream, mobile search and mobile ads would grow even more, big data’s hype cycle would continue,.....
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