The Scheller Boys Bring Their Fitness and Bike Shop Back Home to Evansville

A new bike shop and fitness equipment store has opened in Evansville, IN. Scheller's Fitness and Cycling is now open at 5625 E Virginia St, while the company builds a brand new Trek bicycle concept store at Vogal and Royal, scheduled to open in June.
The Schellers: (L-R) Tim, Greg, & Marty Coming Home to Evansville
The Schellers: (L-R) Tim, Greg, & Marty Coming Home to Evansville
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Jan. 14, 2013 - PRLog -- You can take the boy out of Evansville, but you can't take Evansville out of the boy.  Greg, Tim, and Marty Scheller might have moved out of town after growing up here and graduating from UE, but their hearts yearned for a connection.  So when they looked for a place to open a 6th Scheller's Fitness & Cycling location, they looked for a prime property back home in Indiana.

Their love for bicycles started in Evansville where they found part time work in local bike shops.  Marty and Tim worked for Bill Gilles at Gilles Schwinn Cyclery and Greg worked for Jack & Kathleen Summers at Art's Schwinn Cyclery,  through high school and college.  After college, Greg was approached by Bill Gilles to open and manage a store in Madisonville.  Bill and Greg became partners and Greg went to Louisville to open a store with Bill. When Bill was ready to retire Greg bought Bill’s share and his brothers eventually joined him in the enterprise and more locations were opened in Louisville, Lexington, and Clarksville.  All six stores now sell and service a full range of fitness equipment for home or commercial use in addition to bicycles under the Schellers Fitness & Cycling brand.

The Schellers have purchased a parcel at Vogel Rd. and Royal where they will build a new store to house the new Evansville shop.  Greg Scheller explains the plan:  "We feel fortunate to have hired Kyle Rickenbaugh to manage our temporary facility at 5625 E. Virginia St.   Kyle will move to our new state-of-the-art Trek Concept Store retail location due to open in June at 5701 Vogel Rd.”

"We couldn't be more excited about returning to our roots, and making a contribution to the community that gave us so much growing up," explains Greg.  "Our new shop will eventually employ ten or more full and part-time workers, and we look forward to helping some youngsters get a great start in life by working in a bike shop."

Schellers has built a reputation around a philosophy that many retailers have lost.  Greg Scheller says that  "We aren't in business to sell you, but to serve you.  When you walk in to our Evansville Store,  Kyle is going to see you as a guest in one of our homes.  Test it out.  Come visit and see the difference."

Scheller's fitness  lines cater to all your home or commercial fitness needs.  Their line of treadmills, ellipticals, exercise bikes, and strength equipment is backed by trusted brands such as Octane, True, Vision, Schwinn, and Inspire, just to name a few.

Scheller's is one of  Trek Bicycle Company's top 50 dealers in the United States.  Kyle notes that the shop, "carries the bulk of the Trek line-up, including the Gary Fisher Collection. We also offer a full line of cycling accessories and a service department that provides excellence in maintaining or upgrading your bikes and fitness products."  

The Scheller brothers are back, and they are looking forward to becoming a vital part of the cycling, fitness, and business community of Evansville.  The phone number for the new location is 812-402-4950, and you can learn more about Scheller's Fitness and Cycling at their website
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Tags:Bike Shop, Trek Bikes, Fitness Store, Evansville In, Bicycle
Industry:Retail, Shopping
Location:Louisville - Kentucky - United States
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