Surfaces 2013 Addresses How Social Media Fits Into Overall Flooring Business in Workshop

Surfaces 2013 will address how social media fits into overall flooring businesses during “Social Media: How To For Business” a two-hour workshop led by Sarah B. Kelly, and Christine B. Whittemore.
Jan. 7, 2013 - PRLog -- Kinnelon, NJ – As easy as social media tools are to set up, keeping up with them can bring flooring and stone businesses to their knees. For that reason, Surfaces 2013 will address how social media fits into overall flooring businesses during “Social Media: How To For Business” a two-hour workshop led by Sarah B. Kelly, managing director, MKG Department, and Christine B. Whittemore, chief simplifier, Simple Marketing Now. Surfaces 2013, the annual exposition for floor covering and stone professionals, takes place at the Mandalay Bay Convention Center in Las Vegas from January 28 through 31, 2013.

Social Media: How-To for Business scheduled for 1/28/13 from 9am to 11am will explore how social media tools help flooring and stone businesses develop relationships and engage with customers online, starting with what it means to be social.

“As comfortable as we may be individually with being social, the minute we take on a business role, we forget the meaning of social,” says Whittemore. “During this seminar, we’ll review the benefits that social media tools offer businesses as well as offer best practices so that flooring businesses can be deliberate and authentic in their social engagements with prospective customers.”

"Attendees will leave the workshop knowing how to assess their online presence and how to engage with customers online,” says Johnson.

To register for these sessions, log on to the Surfaces website


About Simple Marketing Now LLC

Simple Marketing Now, an inbound marketing strategy consultancy, helps organizations get found online using social media and content marketing.  Simple Marketing Now publishes the Content Talks Business Blog, issues the Social Flooring Index which monitors the social state of the Flooring Industry and writes Flooring The Consumer about marketing to women and the retail experience, now a BuyerZone Top 20 Business Marketing Blog.  Simple Marketing Now is a certified HubSpot Partner.

For more information, visit

About MKG Department

MKG Department is summed up very well by their slogan, “Your very own marketing department, but abbreviated”. They have recognized that there are many businesses within the stone industry creating beautiful high-end products, but not branding them properly to appeal to their affluent target markets.  As an alternative to hiring a full time marketing employee or an expensive advertising agency, this small group of free-lance marketing professionals is the right answer for many stone businesses. Services include email marketing, website design, search engine optimization, social media, and more.

For more information, visit
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