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How to Advertise Your Local Business Online
Online advertising usually is for a much broader product base and to pin point a given area in which to advertise is more challenging than you would imagine.
In order to get your local business to be found online is to focus primarily on where your business is located. Promoting the location is as important as your business itself. Let’s say you have a brick and mortar business in Springfield, Mo. The business is in the niche of plumbing. Obviously, your plumbing business is not a business that will be effective to someone in say, Boise, ID. Therefore only local business interest is what you hope to attract.
Given the niche is plumbing; you must breakdown the scope of your business to what it is you do. If you sell plumbing supplies and offer a plumbing repair business as well, you have two things that can be separated into two main categories. The supplies can be marketed online with the possibility of shipping items for customers that find your products priced attractively and the actual plumbing repair service can be marketed as a plumber in Springfield, MO.
Advertising locally requires you to explain what your service is and where it can be performed. By narrowing down what you do and where you do it will effectively reach a specific market. Running ads and naming web pages as; Plumber in Springfield, Mo , will get the right customers finding your services better than if you advertised; Joe’s Plumbing Services. Do you see the direction you are pointing your ads and how to effectively reach your market?
Youtube is a great outlet to create business ads and explain what and where your business can be found. If you are not into making videos, you can hire a video to be made from a few still pictures that can be supplied to someone online and let them create a video for you using a service like fiverr.com
Craigslist.com is another great website to place local ads. You can find the appropriate section and advertise you business with success. Be sure to offer as much local information as possible.
One other method of advertising your local business online is to find a local directory or shopping website that is built around your town or area where you live. Advertising in this type of directory is a great way to be found indirectly. The visitor may not have originally sought out your services, but once they find you it may present business that otherwise may not have known about you. This type of indirect marketing can be highly effective.
Do a bit of searching for businesses in Springfield, MO and see where you can plug into a local business directory online and let your business be found that way.