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Infiniti is Embracing New Naming Conventions
The automaker hopes to streamline model names as it expands.
The new naming strategy is pleasantly simple: all Infiniti models will eventually be prefixed by either Q or QX. Models prefixed with Q will designate sedans, coupes, and convertibles, while QX will indicate models that are crossovers or SUVs. Following the prefix will be a double-digit number, with lower numbers indicating entry-level vehicles.
The first vehicle to conform to the new naming convention will be the Q50 — an all-new sports sedan. It’s expected that this model will make its public debut at the North American International Auto Show in January 2013. As for the current range of Infiniti models, the new vehicle names will be implemented in stages, beginning when 2014 models begin to become available.
“The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident,” said Johan de Nysschen, Infiniti Motor Company Limited’s President. “To achieve this, we clearly needed a simple and consistent nomenclature framework.” He went on to point out that the new naming guidelines are a throwback to the automaker’s very first vehicle, the Q45, which was released in 1989.
Infiniti, of course, has a long-established legacy of providing luxury vehicles to drivers of a variety of tastes. The brand lives up to its promise of “inspired performance”
Infiniti of Hoffman Estates is proud to represent one of the world’s leading automakers, and they’re looking forward to seeing the implementation of the new naming strategy. Chicago area drivers who are looking for a new luxury vehicle should visit their dealership at 1075 W Golf Rd in Hoffman Estates, IL.