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| Mobile Photo App With NFL Stars Powered By MoZeus Inc. To Benefit Newton’s Sandy Hook Elementaryvamp! allows fans to “take photos” with Ray Lewis, Baltimore Ravens; Jamaal Charles, Kansas City Chiefs; and Chris Culliver, San Francisco 49ers
By: CO&P Integrated Marketing The vamp! augmented reality software allows you to SUPER-IMPOSE yourself into several different photos with each athlete for Virtual Athlete Mobile Photos. The final photos can be found inside the camera gallery on the fan’s mobile device which allows the individual to quickly and easily share them via social media outlets such as Instagram, Facebook and Twitter. “Our app was launched a few weeks ago in an effort to raise money for charities and we believe Newtown’s Sandy Hook Elementary fund is the perfect recipient of our first campaign,” said Charles Jones, co-founder and Chief Operation Officer for MoZeus Worldwide. “MoZeus is excited about our partnership with these NFL players and what this new approach to celebrity charity engagement will mean to fans, as well as other worthy charities, worldwide.” The United Way created the Sandy Hook School Support Fund that will provide support services to the families and community of Newtown. To date, MoZeus Worldwide has worked with more than 200 brands, agencies and sports properties to leverage the SMART Activator for more than 100,000 event days, resulting in 10 million unique leads and 30 million survey questions answered. MoZeus has partnered with Ford, Verizon, Coca-Cola, Comcast, AT&T, Beam Global, Starbucks, Nissan and Harley Davidson, among many others. Twitter handles include Jamaal Charles (@JCharles25) End
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