Norwich City FC Retains Front Row Marketing Services For Global Marketing Partnership Consulting

Dec. 17, 2012 - PRLog -- Norwich City Football Club of the Barclays Premier League today announced a three-year consulting agreement with Comcast-Spectacor subsidiary Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms. The agreement will allow the Canaries to find new ways to expand their brand globally as well as identify new sponsorship opportunities for the club. Norwich City currently holds the 7thposition in the EPL and plays their home matches at Carrow Road Stadium. This is the first-ever partnership Front Row has entered into with one of English football’s elite clubs.

    “We are very excited to work with Norwich City as they grow their business opportunities not just domestically, but around the world,” said Chris Lencheski, President of Front Row Marketing Services. “There are few global properties hotter these days than Barclays Premier League football clubs, and we think the Canaries are uniquely primed to take advantage of that platform. In Delia Smith, the UK’s bestselling cookery writer and television presenter, having sold over 21 million copies of her books worldwide, the Club has a majority owner who is a genuine fan, and it’s great to be working with a successful woman in a male dominated environment. She is more than simply another owner – the fans can identify with her as a fellow supporter and if she believes in a partner, that’s a major positive because she is so authentic and that resonates with consumers.”

    David McNally, CEO of Norwich City FC, said: “I’m delighted to confirm this exciting new partnership with Front Row Marketing Services. Their depth of experience and expertise in the field of sports brand development and marketing on a global scale will continue to help us to meet our objectives of significantly expanding Norwich City’s global footprint. We very much look forward to working with them in the years ahead.”

    Front Row will assist Norwich City FC with identifying new brand partnerships for the club, as well as helping plan and implement a series of friendlies for the club around the world. The agreement will also allow Front Row to assist in identifying and securing high profile artists and entertainment acts to enhance the experience at Carrow Road, as well as creating additional revenue streams for the club away from its EPL schedule.

    Norwich City FC was founded in 1902 and first won promotion to the Football League First Division in 1972. Since then, NCFC have played a total of 21 seasons in the top flight, with a longest continuous spell of nine seasons. Norwich City has won the League Cup twice, in 1962 and 1985. They were founder members of the Premier League in 1992–93, finishing third in the inaugural season and played in its first three seasons, reaching the UEFA Cup 3rd round. Norwich most recently returned to the Premier League last season after a six-year absence. Nicknamed ‘The Canaries’, Norwich City play in iconic yellow and green colours – the only such team in the elite level of English Football.

    Norwich City’s joint majority shareholder is Delia Smith – one of the UK’s best loved cook  - who has sold in excess of 21 million books and is the only female owner in the Barclays Premier League.

About Front Row Marketing Services:

    Front Row Marketing Services®, a Comcast-Spectacor subsidiary headquartered in Philadelphia, Pennsylvania, and its sister company Front Row Analytics®, a proprietary sponsorship evaluation company, operate on a global to local platform in sports, entertainment, stadia, venues, consumer engagement and municipalities with divisions in the specific practices of College Rights, Municipal Rights, Digital Film and TV Rights, Venue and Team Rights and Social Media.  We are a collection of veteran sports and entertainment executives operating on four continents with offices in 35+ cities whose portfolio of clients, present and past, stretches from professional sports teams in the NFL (Seattle Seahawks, Philadelphia Eagles, Houston Texans), MLB (Pittsburgh Pirates, Kansas City Royals), NHL (Philadelphia Flyers), NBA (Philadelphia 76ers, Orlando Magic, Brooklyn Nets, Detroit Pistons), MLS (Seattle Sounders, Philadelphia Union), and AHL (Abbotsford Heat, Portland Pirates, Adirondack Phantoms, Hershey Bears); to venues (Wells Fargo Center, XFINITY Live! Philadelphia, The Greek Theatre, Singapore Sports Hub, Iowa Events Center, Budweiser Events Center, Miami Beach Convention Center, Rose Garden); to motorsports (Sam Schmidt Motorsports, Pocono Raceway, Dover Motorsports); to golf (PGA, LPGA); to international football matches (Trophée des Champions) and to college (Temple University, the University of North Dakota, Saint Cloud State University, Drexel University, James Madison University, Colonial Athletic Association, Valley of the Sun Bowl Foundation).

    Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for the NHL’s Philadelphia Flyers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.