French couturier Madame Carven de Tommaso

Dec. 11, 2012 - PRLog -- Originally conceived by French couturier Madame Carven de Tommaso in 1945, Carven introduced a new, fresh and spontaneous take to women’s fashion at the time by offering accessible luxury through simple and refined designs. She was well known to have captured the imagination of young Parisians with her design Today, Carven is helmed by Creative Director Guillaume Henry, who re-launched the brand in 2010 as a ready-to-wear label, injecting it with a casual elegance while still staying true to Madame Carven’s design sensibilities. Henry’s collection features chic, feminine pieces that are versatile yet edgy, embodying a vibe described by Henry as “bourgeois, but with a nasty side”. The label became famous for its sporty yet feminine designs. Carven often incorporates cut-outs, which have over time become the signature look for the brand.

Desired by the rich and famous, Carven is worn by celebrities such as Alexa Chung, Jessica Alba, Katie Holmes, Emma Stone and Emma Watson, to name a few. Alexa Chung is an English television presenter, model and contributing editor of British Vogue. Lets face it, Alexa Chung has stolen of fashion filled hearts, but who holds the heart of Alexa? Alexa Chung’s heart belongs to none other than Madame Carven. Alexa Chung who says she wears Carven “24/7” is passionate about the Parisian fashion label. “Carven really is my dream label. I love how they layer things, how they make ugly cropped sweaters in strange prints, how everything is new but classic. I adore their shoes, I live in their coats and I'm always very very excited to see what he does next.” More importantly, Carven’s collection today is accessible and wearable, with pieces that are affordable and styles that can be worn all day from morning to evening - designs that incorporate “real honesty… that focus on a woman’s needs.”

For the Fall Winter 2012 collection, Carven's Guillaume Henry used Hieronymus Bosch's Garden of Earthly Delights as inspiration for a colorful print. He added keyhole slits on dress bodices and peekaboo laser cutting on other frocks that evoked stained glass. Despite a print of rose windows, and bouncy wings on the shoulders of a cocktail dress—influenced, the designer said, by a portrait of the Madonna—this collection was every bit as young and fun as usual.

Parlour X boutique in Sydney, Australia holds a unique collection of Carven clothing in store. Eva Galambos, buyer and owner for Parlour X, has been working in the industry for years and buying for over a decade now. With all her experience, Parlour X is guaranteed to hold one of the best Carven collections. Furthermore, the boutique are renowned for stocking their amazing Carven range throughout Australia and internationally online. To see more of Alexa Chungs favourite Carven pieces of the season, you can visit : http://www.parlourx.com.au