Parlour X delves into the online fashion world through social media

Dec. 11, 2012 - PRLog -- A hidden gem in Sydney’s trendy suburb of Paddington, Parlour X has achieved notoriety as one of the best multi-brand boutiques in Australia. What’s more is that the boutique also offers online retailing throughout Australia and internationally, showcasing the world’s most coveted collections such as Mary Katrantzou, Carven, Swash, JPG Matelot, Isabel Marant, Rick Owens and Peter Pilotto, Ek Thongprasert, Raf Simons, MM6, Jerome Dreyfuss, Paco Rabanne and Sonia by Sonia Rykiel. In addition, Parlour X exclusively stocks Theyskens Theory, Azzedine Alaia, Balenciaga, Comme Des Garcons and Junya Watanabe in Sydney and Australia.

Eva Galambos (Buyer and owner) says "the demand from our interstate clients is far too great to ignore the want for Parlour X to launch a online store. Some of our most loyal customers have never even visited the boutique! I make it my mission to buy styles that can not be found anywhere else, giving my customers a truly unique selection."

The boutique is dedicated to upholding exclusivity through these brands as each piece is carefully handpicked to be a wardrobe standout, creating a distinction between Parlour X and other boutiques in Sydney. In this sense, the boutique exhibits Eva Galambos’ strong concept of delivering effortless yet edgy style and refined quality from ready-to-wear international designers.

In actual fact, Parlour X employs all elements of the cyber circle. Parlour X regularly updates their facebook and twitter feeds in order to keep their customers up to date with the happenings of the store. These social networks are used as a dynamic information site, presenting interesting content that is not only informative, but also entertaining. Facebook is also a great way to discover fashion blogs. Blogs constantly shoot such celebrities wearing these amazing outfits. Rumi Nelly, from the blog ‘Fashion Toast’ can be seen wearing Balenciaga brogues, which are sold at Parlour X as well as the online store, and pictures of the shoes are hence posted on the facebook page.  

By having social media, Parlour x is able to share inspiration of celebrities wearing the pieces that are stocked at the boutique. More over, customers are able to access what they have in store also through Pinterest and Instagram, where the boutique has over 3000 followers to date. Through these social media platforms, customers are able to get real time updates of the stock at Parlour X. Recently Cate Blanchet was spotted wearing the Mary Katrantzou Declar dress and supermodel, Natasha Poly wearing the Rick Owens biker jacket. Such posts can then be traced back to the blog in where customers are able to gain insight into the buying word of Eva Galambos. ,

Furthermore, Parlour X have their own fashion blog, their own Facebook page, an online store as well as a twitter account. For up to date information on Parlour X news and latest stock arrivals you can: ‘LIKE’ Parlour X Facebook page:  http://www.facebook.com/pages/Parlour-X/172312722788401

Tumblr: http://parlourx.tumblr.com/

Instagram: Username: ParlourX

Twitter:  http://twitter.com/ParlourX

Parlour X Blog: http://www.parlourx.com.au/blog
For a full shopping experience, view the Parlour X online store: http://www.parlourx.com