Flooring Contractor in Fairfield, CT, Hires Web Marketing Expert to Improve Online Visibility

Nov. 19, 2012 - PRLog -- American Wood Floor, LLC, a hardwood and laminate flooring contractor based in Fairfield, Connecticut, has recently hired the Internet marking team at Prospect Genius in order to better reach out to local residents on the Web. Prospect Genius provides a service known as Search Engine Optimization (SEO) that will improve American Wood Floor's ranking on search engine results pages. This means that potential clients in Fairfield and the surrounding area who are looking for a local flooring expert will be able to find American Wood Floor online without difficulty.

As a marketing strategy, SEO is particularly important at the present moment. According to a December 2011 report by the Pew Internet & American Life Project, people who seek out details regarding local business turn to Internet search engines for information before any other source. This means that it is vital for a local company like American Wood Floor to not only have a strong online presence, but to also be as visible as possible when it comes to search engine results pages. SEO is an effective marketing strategy that helps them achieve both of these goals.

In addition to being a proactive marketing strategy, SEO also actively serves residents and business owners in and around Fairfield. By making it easier for them to find the wood or laminate flooring services they are trying to locate, SEO addresses the needs of local customers as well as the needs of American Wood Floor as a company. This emphasis on serving the Fairfield-area community is what makes SEO such a strong match for American Wood Floor.

As stated by Matt Gallo, an online marketing expert with Prospect Genius, "The best part about SEO is that it helps everyone involved. American Wood Floor gets to reach more potential customers, and local residents in Fairfield and the surrounding area are able to find the flooring help they need without having to sift through pages of search results. Everybody wins."

American Wood Floor, LLC, is a professional flooring contractor offering hardwood, laminate, and wood stairs installation, as well as repair and refinishing services, in Fairfield, CT, and throughout the surrounding region. Serving both residential and commercial clients, American Wood Floor offers free estimates and a one-year labor warranty on all of their flooring services.