GuestMetrics Launches Business Intelligence Services for Hospitality Industry

Nov. 12, 2012 - PRLog -- GUESTMETRICS LAUNCHES ITS BUSINESS INTELLIGENCE SERVICES FOR SUPPLIERS AND OPERATORS

Leesburg, VA -- GuestMetrics LLC is pleased to announce it has launched its business intelligence solutions serving restaurant and hotel operators, as well as food & beverage suppliers and distributors to the hospitality industry.  GuestMetrics provides operators with the reporting tools they need to effectively manage their business, and provides suppliers and distributors with near-perfect information on their markets empowering them to drive market share gains and improve the ROI on promotions.   GuestMetrics’ team has decades of experience advising the top management of the leading suppliers and operators in the industry, and provides both with insights to inform strategic decisions using real data from the on-premise channel, which until now, has not been possible.  

“Suppliers and distributors can use our tools to understand their on-premise customers and develop targeted programs and forecasts at the customer level using fact-based selling tools,” said Bill Pecoriello, CEO of GuestMetrics LLC.  “The on-premise channel is critical as it represents over 50% of consumer beverage alcohol spending and it’s the channel where brand equities are built.  Suppliers need to understand their competitive set, category trends and consumer dynamics at a local market level, by restaurant type, and by day-part in order to drive stronger sales and profits.”

“Restaurant operators can use our tools to unlock the power of their own in-house data, and more importantly, shed light on the trends taking place in the industry for their relevant competitive set at a local market level,” said Brian Barrett, President of GuestMetrics LLC.  “Our benchmarking product allows restaurants to compare their pricing, market share and sales trends at the category and subcategory level, such as appetizers or craft beers.  This will empower operators to make strategic decisions based on relevant facts, rather than the vacuum of their own four walls”.

About GuestMetrics LLC

GuestMetrics, LLC is revolutionizing how the hospitality industry operates. Despite the dawn of the Digital Age having begun more than three decades ago, the hospitality industry essentially functions the same way it did centuries before. GuestMetrics has cracked the code, turning billions of raw transactions into intelligible data that is fundamentally transforming the business operations of everyone from the independently-owned bar/restaurant on the corner, to multi-national chains, to the food & beverage companies that supply them. There are nearly a million hospitality establishments in the United States, with close to 80% of them being independently owned. GuestMetrics is gathering data from tens of thousands of these locations. Unlike grocery and drug stores, bars and restaurants do not have UPC codes on the products they sell. Almost every establishment has its own system for capturing the drinks and food items it sells at the point-of-sale (POS), with nearly an infinite number of abbreviations and mis-spellings. Earlier attempts by other ventures to pull together digitized check-level data from bars and restaurants have failed because simply pooling together “big data” in its raw form yields nothing more than raw noise.  Please visit Guestmetrics.com for more info and to arrange for a free demonstration.