Nov. 7, 2012
-- (07/11/12, Northern Ireland)
The season of sparkle is upon us and Beaverbrooks have launched a shiny new section to its website, dedicated to the festive period. Beaverbrooks ‘Christmas Gifts’ section is set to ensure it’s not just the fairy lights twinkling this Christmas but the eyes of your loved ones as well.
With their new Christmas Gifts section, Beaverbrooks the jewellers are giving their customers the real gift this year – hassle free, great value shopping. The Christmas Gifts section includes easy to navigate subcategories ‘Gifts for her’ and ‘Gifts for him’, allowing customers to browse specifically for women’s jewellery or men’s jewellery depending on their preference. Price focused subcategories such as ‘Gifts under £50’ and ‘Gifts under £150’ enables Beaverbrooks’
customers to buy within a budget.
CRR research by Kelkoo revealed that in 2011, online sales in the UK reached £50.34 billion which equated to 12% of the total UK retail trade that year. Couple this with statistics from About.com that indicates around 20% of yearly sales for jewellery stores actually occur during the month of December and it’s clear to see that Beaverbrooks are staying ahead of the game, ahead of their competitors and are well prepared to capitalise over the 2012 Christmas period with the dedicated Christmas Gifts section.
The Christmas Gifts section of the Beaverbrooks website acts as a pre-approved Santa’s List, listing the ‘most wanted’ jewellery gifts of the 2012 festive period and the most popular pieces of jewellery from iconic jewellery brands Omega, Tag Heur, Thomas Sabo, Links of London and Swarovski as well as top designers Michael Kors, Gucci, DKNY, Hugo Boss and Emporio Armani.
Beaverbrooks the jewelers understand that family are life’s diamonds and some friends are worth their weight in gold. By launching their Christmas Gifts section, Beaverbrooks are ‘making it special’ for everyone this Christmas, ensuring the gift buying process is just as fun and easy as the unwrapping of presents!About Beaverbrooks
Beaverbrooks has been a jewel in the high street since 1919, founded by three brothers and opened its first store in Belfast, Northern Ireland. With over 800 employees and 64 stores throughout the United Kingdom, Beaverbrooks are renowned for their integrity, passion and caring approach and are dedicated to ‘Making It Special’ for every customer. Paying tribute to the success and shining reputation of Beaverbrooks, they are regularly included in the Sunday Times ‘Best Companies to Work For’ and Financial Times ‘Best Workplaces’ lists. Visit www.beaverbrooks.co.uk
for further information.