( 2012-2013):Sustainability in the Global Defense Industry Trends and Opportunities,Budgets,Defense

Oct. 23, 2012 - PRLog -- Product Synopsis

“Sustainability in the Global Defense Industry 2012-2013: Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing Initiatives” is a new report by Strategic Defence Intelligence that analyzes what sustainability means to the global defense industry and how it is being implemented. Furthermore, this report grants access to the opinions and strategies of business decision makers and competitors, and examines their actions surrounding sustainable procurement practices and marketing green initiatives. This report provides a comprehensive account of how executives in the global defense industry perceive sustainability and also explores the key drivers and challenges of sustainability management. Furthermore, this report attempts to forecast the change in demand for various sustainable products and services in different markets across the globe. The report provides access to information categorized by region, company type, and sizes.

Introduction and Landscape

Why was the report written?

This report is a result of responses derived from SDI's exclusive B2B panel of senior decision making respondents and helps in understanding the implementation of sustainability in the industry and its impact on business. It also includes analysis of responses from senior stakeholders, including detailed segmentation, which helps the reader to make well-informed business decisions. The high number of responses from C-level or equivalents ensures optimum credibility and is responsible for accurate snapshots of the industry's best sustainability practices.

What is the current market landscape and what is changing?
50% of buyer respondents consider 'technical expertise' to be a highly important prerequisite for the implementation of sustainability, and 47% consider a 'focus on long term goal achievements' to be important.

What are the key drivers behind recent market changes?
'Cost savings and operational efficiency', 'strengthening competitive position', and 'client demand' are considered to be the most important drivers from defense contractors, while 'client demand', 'cost savings and operational efficiency', and 'growth opportunities' are identified as the main drivers by other service providers.

What makes this report unique and essential to read?
“Sustainability in the Global Defense Industry 2012-2013: Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing Initiatives” is a new report by Strategic Defense Intelligence that analyzes what sustainability means to the global defense industry and how it is being implemented. Furthermore, this report grants access to the opinions and strategies of business decision makers and competitors, and examines their actions surrounding sustainable procurement practices and marketing green initiatives.

Key Features and Benefits

To identify the most popular or universally accepted indices or practices used in measuring and monitoring sustainability implementation.

To understand the set specific cost saving targets to be achieved when implementing sustainability.

Uncovers the leading concerns of companies in the effective implementation of sustainable practices.

Formulate effective procurement strategies by identifying how sustainability procurement budgets are changing and where expenditure will be directed to in the future.

Identify the specific marketing strategies and channels competitors use to win business.