ITSMA Launches Account Based Marketing Certification Program

Marketers who enroll in ITSMA’s Account Based Marketing Certification Program will learn how to improve their relationships with executives at key accounts and become more efficient and effective in their marketing efforts.
Oct. 11, 2012 - PRLog -- Responding to demand from members and clients, ITSMA, the IT Services Marketing Association, is launching a certification program for marketers who want to learn how to implement an Account Based Marketing Program.

Account Based Marketing (ABM), also known as key account marketing, is a targeted marketing approach that allows companies to broaden and strengthen their account relationships, bring greater business value to their key accounts, increase awareness and demand for their services and solutions, and ultimately sell more.

“We initially developed a custom ABM Certification Program for individual members, but the program proved so successful and demand was so strong that we developed a version that we can offer to everyone,” said Jeff Sands, Vice President and Account Based Marketing Practice Lead, ITSMA.

ITSMA’s three-month comprehensive ABM Certification Program will kick off with a two-day workshop at the Babson Executive Conference Center in Wellesley, MA, on December 6 and 7. The program is designed for senior-level and experienced marketing professionals who want to learn how to:
• Target strategic accounts
• Develop relevant marketing messages and campaigns that resonate with clients
• Show clients the value they can bring to help clients address specific business, financial, and IT issues
• Create and sustain deep and long-term relationships with executives in key accounts
• Build client loyalty and intimacy
• Enhance the value of marketing to sales and the business

The program, based on ITSMA’s proven ABM Methodology, consists of real-world case studies, participation in marketing simulations, and networking with other senior-level marketers who are building their ABM practices.

For more information on ITSMA’s Account Based Marketing Certification Program or to apply to the program, go to or contact Jeff Sands at
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Tags:Key Account Marketing, Account Based Marketing, Target Accounts, Marketing Education
Industry:Marketing, Education
Location:Lexington - Massachusetts - United States
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