Sept. 25, 2012
-- Just five months after Facebook’s famous $1 billion Instagram purchase, Google is trying to get in on the photo-tweaking action too. The search giant has acquired digital photo editing service Snapseed as they continue to pour cash into growing social network Google+. G10 Global believe Snapseed is just the latest weapon in Google’s fight to lure Facebook users over to its side.
Snapseed is the centerpiece of Google’s acquisition of Nik Software, which developed the service’s photo-editing technology. The deal gives Google a popular service that competes against Facebook’s Instagram, whose tools are widely used to display, touch up and share photos taken on smartphones and tablet computers. Google Inc. didn’t disclose the terms of the Nik Software acquisition but Facebook bought Instagram for $715 million in a deal that closed last month. Google+ is still experimenting;
it now has about 400 million accountholders, according to a post Monday by Vic Gundotra, a Google executive. Facebook boasts 955 million active users. Nik Software says more than 9 million people use Snapseed’s application for the iPhone and iPad and G10 remember that Apple named Snapseed as its ‘‘application of the year’’ in 2011.
According to Wired.com many people compare Snapseed to Instagram, but Snapseed in many ways offers much more. It’s one of the most sophisticated photo-editing and enhancement apps on the market, going beyond Instagram’s simple filters, rotation and tilt-shift effects to allow users to spot edit and tweak white balance, contrast and saturation for which you pay anywhere from $5 to $20. Google+ has been photo-focused for sometime now, with unlimited photo storage in your Google+ account, photo editing tools, and the Instant Upload feature in the Google+ mobile app, which automatically sends every picture you take with your phone to your Google+ albums. The acquisition could help Google add even more photo features to Google+, or help it build its own Instagram-like functionality into the Google+ apps. G10 Global think it may woo over current Facebook and Instagram die-hards, even though both clearly have a network effects advantage, but it will definitely make current Google+ users happy.
Snapseed may lack Instagram’s built-in social network but according to the Nik Software blog they are just hoping that with Google’s support they will be able to help many millions more create awesome pictures. G10 Global think the acquisition is a great way to build a bridge to their handset platform for customers and managing director George Kennedy wouldn’t be surprised if this is just the beginning for Google.