Warning! Is YOUR Holiday Home Advertising Putting Your Villa Rental At Risk?

Sept. 12, 2012 - PRLog -- I’m often contacted by holiday home owners needing some help advertising their holiday properties.

I see mistakes firsthand that often occur when an owner is handling their own advertising, many of which can put their holiday rental business in danger. Owner’s give online advertising the old college try but often find themselves with low occupancy. In many cases owners get distracted from their holiday rental affairs because of their real life issues and often lack the follow through. So in this blog I will hopefully drum up some motivation in holiday home owners to take action and prevent costly holiday rental investment mistakes. I will point out one common mistake I find that is very dangerous for the stability of an owners investment property.

In the business world, many successful small companies suddenly go out of business because they have been unable to react to a change in the market. One of the biggest causes of failure is the reliance on one specific marketing method to find customers.

I had a friend whose father had a successful shoe factory that was selling very high quantities of their goods. The problem was that essentially they were only selling to one large client who was then distributing to many shops. When that unique client was lured away from competitors this small business failed within six months.

I think that is a great example of how risky it is to rely on just one source of clients. And the same is true for your holiday home. Unfortunately, most holiday home owners tend to stick to one or at the most two sources of bookings.

You see, in business it doesn’t matter what you are trying to market...... READ THE REST GO HERE >>>. http://www.villamarketers.com/community/warning-your-holi...