Email Marketing : Get Your Customers Online

Sept. 4, 2012 - PRLog -- Email marketing is a cost effective solution to communicate with your target audience. If you want to expose your products and services to a larger number of people and want to get maximum benefits from your target audience then, bulk mailing solution is just the right type of marketing service for you. Email marketing can be done to either cold lists or current customer database.
Why Email Marketing ?

   Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers
   To encourage customer loyalty and repeat business
   Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately
   Advertisements about new products and services sent by the company to their customers

Email Marketing can be used for various ways –

   Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.

   Generating more website traffic
   Gaining and maintaining customer loyalty
   Increasing your website user-base
   Educating people about your products or services
   Brand building
   Lead generation
   Customer feedback collection
   Advertising

Advantages

Email marketing (on the Internet) is popular with companies for several reasons:

   An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.[4]
   Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.
   Almost half of American Internet users check or send email on a typical day,[5] with email blasts that are delivered between 1 a.m. and 5 a.m. outperforming those sent at other times in open and click rates.[6]
   Email is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.[7]

Disadvantages

A report issued by the email services company Return Path, as of mid-2008 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.[8]

Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[9] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.