RadView Software announces new “Trade-Up” Program.

Aug. 21, 2012 - PRLog -- Bridgewater, New Jersey, August 21, 2012 — RadView Software Ltd. (OTCBB: RDVWF), is pleased to announce their new and improved Trade-Up program to the web application load testing market. This new program is the next generation version of the WebLOAD Competitive Replacement Program introduced back in March 2010.

This program is designed to make WebLOAD Professional the easy choice for companies not happy with their current web application load testing tool. We speak to companies, from the largest of enterprises to the smallest of startups, looking to replace their current web application load testing tool for a variety of reasons.
The drivers to switch vary from client to client, but typically include some combination of the following:

1. Dissatisfied with their current vendor’s customer support
2. Their current Support and Maintenance costs levels are not justifiable  
3. Frustrated trying to load test Web 2.0 technology, unable to resolve technical issues  working with AJAX and Web Services
4. Inability to scale load test their web applications to the levels required by their business.
5. Acquiring additional virtual users and upgrading their current license is cost prohibitive

Under the new Trade-Up Program, prospective RadView customers demonstrate they are an active user of a competitive tool and they just pay a premium for their first year of S&M with RadView. Many of these new customers take full advantage of this one-time opportunity and purchase significantly more WebLOAD virtual users than they previously owned from their prior vendor.

Since early 2010 dozens of companies have taken advantage of the original WebLOAD Competitive Replacement Program and made the switch to WebLOAD Professional. The list of companies that have made the switch include:
Conoco Phillip        GoDaddy.com                       Encanna
Genuity                      McAfee                                   NuSkin
Praxair                       Priceline.com                       Square Two Financial
Trintech                     University of Montreal          WebRoot
 
With this new program, it’s easy to make the switch both technically and financially. Since only a premium S&M fee is needed initially, most new customers use Operating Expense Budget dollars to fund this transition. For most companies, this is very attractive, since Capital Expense Budget dollars are more challenging in today’s economic environment. In subsequent years, the WebLOAD Professional S&M fee returns to normal levels and the customer’s savings are compounded significantly over time.

"My team is very excited to have the opportunity to offer this great program to prospective customers.  We know the desire is out there and this program makes it easy for a customer to make the switch." said Tom O’Donnell, VP of US Sales at RadView Software.

About RadView
RadView Software Ltd. (OTCBB: RDVWF) develops, sells, and supports WebLOAD, the world's best value commercial-grade load and performance testing solution for internet applications. Deployed at over 3,000 customers and built with more than 250 engineering years, WebLOAD improves the Internet experience for everyone by helping organizations build higher quality internet applications and launching them with confidence. visitwww.radview.com or call             1-888-RADVIEW