Cost variance of Apple iPhone Accessories

Aug. 20, 2012 - PRLog -- If you open an Apple iPhone accessories wholesale(http://www.goodscool.net/china-electronics-wholesale/cell-phone-accessories/compatibility-brand-is-apple/) shop, will you choose the quality brand accessories or off-brand accessories? There are no absolute answers, and we must start from their reality. Anyhow, the market is the hard truth.

On brand accessories and off-brand accessories, the visual impression for everyone is the price difference. We often doubt that, two similar iPhone 4s cell phone cases(http://www.goodscool.net/china-electronics-wholesale/cell-phone-accessories-cases-&-pouches/compatibility-brand-is-apple-iphone-4-4s/), the similar style, why the prices differ greatly? Actually very simple, price difference firstly depends on the cost variance, and cost differences mainly reflect in R&d costs, Raw material costs and Marketing costs.

R&d costs:
For brand accessories manufacturer, they have their own R&d team. From Prophase communication, Product Planning, structure design, make proofs, and Cyclic tests, during the production process, there will be a large amount of labor cost and time cost. However, there are no other expenses except the mold cost basically for off-brand accessories manufacturer.

Raw material costs:
Apple mobile power(http://www.goodscool.net/china-electronics-wholesale/cell...) as an example, its power mainly depends on battery core, and battery core has been divided into import battery core, brand battery core, off-brand battery core.
 
Marketing costs:
In order to maintain, exploit the brand influence, and create the brand effect, brand merchants must invest in brand promotion. Advertising costs and channel promotion expenses will not be small expenditure. But an off-brand accessories merchant is completely free in this aspect.