Which Marketing Automation Software Integrates with Your CRM?

Aug. 6, 2012 - PRLog -- BrainSell Technologies, a thought leader in CRM, ERP and inbound marketing, has released a checklist illustrating the integration capabilities of several top marketing automation products. BrainSell examined some of the top marketing automation products and found their integration capabilities with the top CRM software currently on the market. In order for a marketing automation user to receive the full benefits of their software, the software needs to be properly integrated with their CRM system.

BrainSell found a few surprising differences in integration capabilities between software.  While all the major marketing automation products integrate with Salesforce and Microsoft Dynamics, there was a surprising drop off in integration with other CRM platforms. In particular, one popular marketing automation product had very few integration options, forcing a large chunk of customers away from the full benefits of an integrated CRM/marketing automation partnership.

Download BrainSell's free white paper via their blog (http://www.brainsell.net/blog/?p=2198) to find out who offers (or doesn't offer) CRM integration.

BrainSell frequently does whitepapers, webinars, and blog posts relating to the inbound marketing and marketing automation industries. They have also done in-depth comparisons between popular marketing automation industry leaders: Eloqua, Net-Results, Hubspot, Pardot, and Marketo. These comparison charts analyze price, deployment, ease of customization, user interface, add-on applications, and many other features. If your company uses or is thinking of using marketing automation software, the white papers are a must read.

About BrainSell--Brainsell’s passion is helping companies improve their business through technology. Let us help you boost your profits and efficiency with Customer Relationship Management (CRM), accounting solutions and Enterprise Resource Planning (ERP).