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Hearst Digital Media Announces Promotion and New Hires in Business Development and Editorial
Jennifer Barrett has been promoted to general manager of the unit’s Women and Teen Network
By: Larkin/Volpatt Communications
Jennifer Barrett has been promoted to general manager of the unit’s Women and Teen Network. Barrett is responsible for leading the daily programming and product planning for Hearst’s women’s lifestyle and teen sites, which include Cosmopolitan.com, RedbookMag.com, Seventeen.com, CosmoGirl.com, Teenmag.com, MisQuinceMag.com and DonateMyDress.org. Before becoming GM, Barrett had been the director of the women’s lifestyle network for Hearst Digital Media since May 2011.
“Jennifer has been an asset to the team in her previous position and I’m thrilled
that she’ll be taking on a bigger role in leveraging the power of our women’s and
teen brands online,” said Whitmore.
In the area of new hires, Paulo Lemgruber has joined Hearst Digital Media as
vice president of business development and strategy. In this role, Lemgruber
leads business development efforts for the digital division including identifying,
negotiating and supporting partnerships that offer strategic and financial value to
the group. Previously, Lemgruber worked as a consultant for Hearst Corporation
and was the CEO of Bookish, LLC, a digital destination for marketing and selling
Zachary Abbell has joined the team as the director of ecommerce. Zachary is
responsible for advancing the company’s ecommerce initiatives through strategy,
execution, analysis and optimization. Prior to joining Hearst, Abbell worked as
the global director of ecommerce and marketing for Oberon Media. He also held
positions in ecommerce at GSI Commerce, Home Décor Products and Amadesa.
He reports to Lemgruber.
Eric Goeres has joined Hearst Digital Media as general manager of the Men’s
Network. Goeres is responsible for leading the daily programming and product
planning for the company’s men’s sites, which include CarandDriver.com,
Esquire.com, PopularMechanics.com and RoadandTrack.com. Previously,
Goeres was the executive director of creative development for the Men's Health
and Women's Health at Rodale, Inc. Lemgruber, Barrett and Goeres report to Whitmore.
“This is an exciting time for Hearst Digital Media. With our recent restructuring to
focus on categories, we are bringing on new talent to help us redefine the way
visitors interact with our multiplatform brands,” added Whitmore. “By developing
innovative content and unique programming, and monetizing our platform beyond
advertising, we have the opportunity to further our leadership position in the
About Hearst Digital Media
Launched in March 2006, Hearst Digital Media, a unit of Hearst Magazines, is
dedicated to creating and implementing the digital strategy for Hearst’s magazine
brands and other sites, which serve the company’s consumer audience. The
unit oversees more than 28 websites and 14 mobile sites for brands such as
Cosmopolitan, ELLE, ELLE DECOR, Good Housekeeping, House Beautiful,
Marie Claire, and Seventeen, as well as digital-only sites such as Delish.com, a
food site in partnership with MSN; and RealBeauty.com. Hearst Magazines has
published more than 150 applications and digital editions for the iPad, iPhone
and iPod Touch, as well as the Android platform. In addition, the company
includes iCrossing, a global digital marketing agency, and Core Audience, a fully
owned and operated data management platform.