July 13, 2012
-- With a handful of clients in Fort Collins Colorado in the past month, liquor inventory software company Bar-i Intelligent Inventory is steadily increasing its presence in northern Colorado. Now boasting a client list of over fifty the bar inventory firm is posed for a big breakout. “We are really pleased with the growth of the company and more importantly the way we are growing”, says Bar-I co-owner Jamie Edwards. Edwards went on to explain that the most recent clients that the firm has acquired have come through their adoption of an inbound marketing strategy using their website to engage with potential clients. Whatever the technique they employ may be it seems as though it has been successful.
As a young company Bar-i Intelligent Inventory is currently seeing a surge in clients interested in liquor inventory software and bar inventory solutions. The firm provides multiple options that present solutions to the problem of missing liquor inventory to bar owners and managers. In the past the company cultivated new clients through outside sales based mainly on door to door visits of bars. More recently Bar-i has found that a bulk of their new clients have derived from their website and marketing tactics. While Bar-i stills sees value and success in face to face sales contact they are encouraged to see clients that come to them with interest in the Bar-i product. “We have a website (ww.bar-i.com)
that offers bar owners and managers a lot of information through blog posts, case studies of current clients, and a forum for bar decision makers to post questions and receive responses.
We’ve found that by giving out knowledge articles and free content bar decision makers are able to see our depth of knowledge which instills trust”, says Bar-i co-owner and creator Scott Douthitt. Bar-i Intelligent Inventory has, in fact, found tangible proof that the performance of their website has driven the performance of their business. With consistent growth in month to month traffic to their website, the liquor inventory software providers are focused on their expansion aspirations. “While we are pleased with the new accounts we have recently acquired in Fort Collins, CO we still expect to grow in Colorado as well as out of state”. The owners have recently pin pointed a number of cities outside of Colorado that fit their criteria for a strong market.
With their website creating a great deal of attention, Bar-i Intelligent Inventory is seeing their expansion goals come to fruition. Aside from the addition of new clients in Fort Collins, Bar-i has seen their client list grow by 50% in the first six months of 2012. “Obviously we are very pleased to see such growth in a short period of time but we are intent on continuing the growth and even accelerating the growth, according to Bar-i co-owner Jamie Edwards. With plans of expansion outside of Colorado this liquor inventory company looks to be making big moves.
If you are interested in liquor inventory software or would like more information, contact Bar-i Intelligent Inventory at http://bar-i.com/