DGCCRF Releases Comprehensive Study on Supermarket Pricing Errors

July 12, 2012 - PRLog -- This last week, The Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes, otherwise known as the DGCCRF which acts under the direction of the Ministry of Economics and Finance in France, has conducted the first comprehensive study of its kind  which looks at pricing errors in Supermarkets between what is on the shelves and what gets ringed up at the cash register.  This study, released last week, can be found here:  http://www.economie.gouv.fr/files/cp_lecture_optique05072012.pdf .  Here are the highlights from the study:

•   1,269 stores were studied and 68,593 articles examined.
•   Pricing anomalies were found in over half of the stores (54%).
•   7% of items in stores were incorrectly marked and 60% of those prices were unfavorable to the consumer.
•   This information is consistent with a 2008 study that found errors in 52% of stores where 7.5% of items were incorrectly priced.

“This study provides important insight into the problems inherent throughout the retail industry. Based on our own studies and feedback from the market, it’s as true in Canada and the United States as it is in France, “ claims Diego Mazzone, co- founder and VP of Sales and Marketing for JRTech Solutions. JRTech Solutions promotes the Pricer line of Electronic Shelf Labels specifically to eliminate the problems cited in the above study.  Errors of the type mentioned in the study are related to human error when changing prices by hand.  “Since our Electronic Price Labels receive their data from the same POS system that sends information to the store’s cash registers, there is virtually no chance for error.  Furthermore, all price changes happen nearly instantaneously further eliminating the chance for a price discrepancy between our ESLs and checkout,” says Mazzone.

About JRTech Solutions
JRTech Solutions, http://www.jrtechsolutions.ca , specializes in providing high tech solutions to retailers to improve store efficiencies and help create new business opportunities. JRTech Solutions is the official North America Partner for Pricer and is the leading Canadian supplier of Electronic Shelf Label systems. Headquartered in Montreal, Quebec, Canada, JRTech Solutions is a privately held company.

About Pricer
Pricer is the world's leading provider of complete and integrated IT solutions consisting of electronic price and information systems, known as ESL systems. The Pricer system, made up of electronic labels with the related wireless communication infrastructure and software, is designed to significantly increase customer benefit and optimize efficiency and profitability in the retail industry.