July 11, 2012 -
PRLog -- Xtreme Advisors a research and advisory services firm has expanded its offerings to now include a strategy and assessment review of all facets of a companies traditional, online and digital marketing efforts, including social media, email and digital marketing. Their research has found that many companies still have a fragmented approach to their online marketing activities, which is diluting their overall marketing effectiveness resulting in increased costs and lost sales. The strategic assessment includes recommendations and best practices designed to integrated all of the companies marketing efforts into a streamlined and integrated approach focused on saving both time and money on their overall marketing operations. For example many companies are still focused on direct mail and catalog distribution which on average returns a 15-20% rate of return, however by shifting customers to an email marketing and nurturing platform the ROI averages 38-43%. Additionally only 25% of the US population actually trusts ads used in traditional media, so again the shift to more online and social interaction will build trust and enhanced sales at lower costs using more social media solutions. Whether your business is focused on business to business or business to consumer sales the Xtreme Advsiors Strategic Assessment model is designed for them.