Intrapreneurship Institute Case Study-WL Gore’s Successful Intrapreneurship Program by Dr. Haller

June 26, 2012 - PRLog -- By Howard Edward Haller, Ph.D. a Professional Keynote Speaker, Published Intrapreneurship Book Author, the Leading Expert and Thought Leader on Intrapreneurship, Corporate Entrepreneurship, Intrapreneurship Program Creation, Using Intrapreneurship programs as a strategic tool for Recruiting and Retaining Key Employees, and Using Intrapreneurship to Increase Innovation and Foster Creativity.

Dr. Haller is a successful Serial Intrapreneur, proven Serial Entrepreneur, University Graduate Business School Professor and University Trustee, and seasoned Senior Corporate Executive; Chief Enlightenment Officer (CEO) of the Intrapreneurship Institute, and Author of the book "Intrapreneurship Success: A PR1ME Example" (Dr. Haller's 1982 published academic research on intrapreneurship cited by Wikipedia.org. In addition Wikipedia.org also cited his 2009 book “Intrapreneurship Success” in the “History of Intrapreneurship”).

Intrapreneurship has successfully been utilized by corporations, partnerships and non-profit firms in the US, Europe, Asia and Africa. The underlying concept and idea of Intrapreneurship or Corporate Entrepreneurship had been present in corporations in the United States, Japan, and all around the world, for many decades, even before the term was used in the mid 1980’s in the mainstream media.

Steve Jobs, Apples’ Chairman then and now, used the word, or term, “Intrapreneurship” in his September 30, 1985 “Newsweek” article, when he shared: "The Macintosh team was what is commonly known as intrapreneurship. . . a group of people going, in essence, back to the garage, but in a large company."

     http://www.youtube.com/embed/4o7Bs_8Eq_A?rel=0;autoplay=1



                               The W.L. Gore (maker of Gore-Tex™) -
           W.L. ELIXER Guitar string line an intrapreneurship success story

          WL Gore successful Intrapreneurship program “Dabble Time Policy”

The W.L. Gore (maker of Gore-Tex™)-W.L. ELIXER Guitar string line is a intrapreneurial success story. W.L. Gore has a program to encourage its employees to develop new ideas for the firm. W.L. Gore calls its inspiring intrapreneuring program, “Dabble Time Policy.” This W.L. Gore intrapreneurship fostering program allows employees to devote 10% of their time at work to their creative intrapreneurial projects.

WL Gore’s John Spencer and his team conducted extensive field market research of over 15,000 guitar players about their guitar strings and their guitar string wishes. The results of the extensive field marketing tests led W.L. Gore, John Spencer and his marketing team to come to a major marketing opportunity to innovate the guitar string market. Dave Myers and John Spencer’s “ah ha” moment was to fill a huge market need and major selling point – they needed to create better and longer lasting sound. They concluded that by coating the strings for longer better sound and longer useful life that they could quickly take a major market share of the guitar string market. The new ELIXIR coated strings were only slightly more comfortable to play than the conventional non-coated strings. The important marketing point was that ELIXIR coated guitar string kept their tone longer than the traditional guitar strings.

In the middle 1990′s, Dave Myers and John Spencer jointly created, researched the potential market, positioned and launched an entirely new product line using the materials and technology, from their employer, W.L. Gore Associates, Inc., who is well known for using their custom designed special materials in the manufacture of their main line of unique weather proof outdoor clothing products (including their line of Gore-Tex rain gear) and other products made with their proprietary Gore-Tex material. The result was the creation of an entire new product line of what became the ELIXER Guitar string line. Myers’ was the product creator and Spencer the marketing genius. Together they helped WL Gore launch the new brand of ELIXIR Strings, which has become one of the top selling brands in the guitar string market!

Copyright (C) 1982-2012, Intrapreneurship Institute and Dr. Howard Edward Haller


For more articles on Intrapreneurship from Howard Edward Haller, Ph.D. [The Leading Expert and Thought Leader on Intrapreneurship (Corporate Entrepreneurship), Keynote Speaker on Intrapreneurship, Entrepreneurship and Intrapreneurship Program Creation, Intrapreneurship Trainer, and Intrapreneurship Program Expert. Dr. Haller is a successful Serial Intrapreneur, proven Serial Entrepreneur, University Graduate Business School Professor and University Trustee, and seasoned Senior Corporate Executive. Dr.Howard Haller is the Chief Enlightenment Officer (CEO) of the Intrapreneurship Institute, and Author of the book "Intrapreneurship Success: A PR1ME Example" (based on his 1982 published academic research on intrapreneurship cited by Wikipedia.com and Wikipedia.com also cited his book “Intrapreneurship Success” in the “History of Intrapreneurship”).

For more articles or case studies on intrapreneurship please check out: http://www.IntrapreneurshipInstitute.com and visit the Resource Section.

Howard Edward Haller, Ph.D. (CEO, Intrapreneurship Institute) the Leading Expert and Thought Leader on Intrapreneurship (Corporate Entrepreneurship). Dr. Howard Haller is a Professional Keynote Speaker on Intrapreneurship, Intrapreneurship Program Creation. Using an Intrapreneurship Program as a Strategic Tool to Recruit and Retain Key Employees, using Intrapreneurship to unlock creativity and increase Innovation.

Please call Dr. Howard Haller directly at: 509 465-9300,
or email: DrHaller@IntrapreneurshipInstitute.com