Social Media Dialogue Reveals New Truth for Consumers

Bridal community gains new awareness in deception of Tungsten wedding bands through grassroots consumer advocacy campaigns
June 12, 2012 - PRLog -- Bohemia, NY

In its efforts to be aware of and immersed in current social media dialogue, social media agency, fishbat, Inc. recently discovered a wealth of grassroots consumer advocacy campaigns raising awareness about misleading information regarding Tungsten wedding rings within the bridal community during a time of year commonly considered to be “wedding season”. For more information, click here:

Tungsten carbide has become one of the newest topics for Facebook page revolving around awareness and consumer advocacy against what the page creators consider to be a faulty product.

While considered a strong durable metal due to its scratch resistant nature, tungsten rings are actually made of tungsten carbide – a compound created by tungsten and nickel, turning it into a ceramic and making it very brittle. These scratch-resistant rings are often marketed as being indestructible within jewelry stores but after the rings have been fatigued – often just from daily use – the rings can break, shatter, and crumble. Consumers have reported breaking rings just by dropping them accidentally against a tile floor, banging hand inadvertently against a hard surface, and due to repeated vibrations from a lawn mower.

“Broken Promises,” the Facebook page created by a dissatisfied and distraught bride who’s husband’s ring broke, serves as an educational source for brides and grooms who have yet to realize how brittle a material tungsten carbide is. The creators of the page are also hoping to raise awareness over what they consider to be false advertising within the jewelry industry. For more information, click here:

James Vacey, expectant father and husband of 3 years recently split his wedding ring in two while playing softball. “I couldn’t believe it, my beloved wedding ring broke so easily. This is evidence of poor quality and misrepresentation of a product that was supposed to last forever.”

This Facebook page is one of a number of Facebook pages and Twitter campaigns that have been created by ordinary consumers in order to create awareness and promote consumer advocacy. It is only one example of social media’s ability to connect people from all over the world and provide a unified voice for those supporting the same cause.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

For more information, click here:
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Tags:Marketing, Social Media, Consumer Advocacy, Facebook
Industry:Social media, Consumer Advocacy
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