LawTech Europe Congress Announces Sasha L. Hefler as Chief Strategy Officer for European eDisclosure

May 24, 2012 - PRLog -- LawTech Europe Congress, Central and Eastern Europe’s largest annual legal event held in Prague covering eDisclosure, legal technology and computer forensics, appoints Sasha Hefler as Chief Strategy Officer to guide and lead the conference’s overall game plan. Strategic Brands on Fire, owned by Hefler, has been contracted to handle market strategy and corporate branding.

“It is exciting to be leading an international legal conference’s overall direction by providing my expertise in this realm once again. There is a new buzz in Central and Eastern Europe as an exciting new area of focus for electronic evidence, forensics, and legal technologies. The need for forensics and compliance tools becomes more crucial in the light of a culture of corruption. Working on a strategic launch for LawTech Europe Congress opens up new doors in Europe for my company as well as the legal vendors and law firms I also represent,” stated Hefler. “Prague is the perfect place to launch a high level legal educational experience as it has not had previous exposure to the topics we will be sharing.”

With an extensive 20 year corporate career, Hefler has garnered an array of diverse experiences primarily in sales, advertising and brand marketing. Her skill set allows her to understand the strategy behind eDiscovery issues and to drive a consistent branding strategy for those in legal services. During her tenure as the Vice President of Global Strategy and Communications, Hefler was responsible for eTERA Consulting’s marketing, business development, branding of corporate image and educational events. She was the chief architect of eTERA’s Corporate Strategy Group and Legal Management Development Program. Prior to joining eTERA, Ms. Hefler was the President of the Masters Conference, where she developed the event into one of the legal industry’s most respected educational conferences. Her ability to quickly grasp the needs of corporate clients and business partners, coupled with her high-energy personality, ensures outstanding results for every project she undertakes. Hefler’s previous experience includes a wide range of business expertise including ten years managing large advertising accounts for McDonalds, American Express, and Sea World.

“We are extremely pleased to have Sasha onboard as her extensive experience and success with the Masters Conference perfectly put her in the right position to be a tremendous asset to LawTech Europe Congress.” said Frederick Gyebi-Adabil Managing Director of E-Discovery Europe. “Sasha brings a wealth of valuable contacts that she has built both in the US and Europe. We are confident that with Sasha Hefler heading strategy and corporate branding, LawTech Europe Congress is bound for international success.”

About LawTech Europe Congress:

LawTech Europe Congress's mission is to create cutting edge legal technology educational forums that address three core areas which are e-discovery, forensics and e-crime prosecution. These disciplines are in the forefront within organizations globally and LTEC’s guiding philosophy is to embrace solutions to empower law firms and corporations to reduce risk, limit the potential for expensive litigation exposure and to increase overall competence within the legal industry. This philosophy is vital in generating significant awareness for legal professionals and the organizations they support. Delegates will be engaged throughout our events with advanced topic panel sessions, hands on workshops, roundtable discussions and private demonstrations of the latest e-discovery solutions. Our company strategically focuses on best practices and how they fit into upholding a high level educational structure. LawTech Europe Congress has set out to provide relevant solutions and advice to legal professionals today.

Please visit http://www.lawtecheuropecongress.com for more information and event registration.

About Strategic Brands on Fire:

Strategic Brands on Fire is a public relations and branding firm specializing in start-ups and re-branding of legal corporations and law firms. The company develops effective strategic planning based on unique insight into marketing opportunities based on client needs by delivering increased revenues, a rise in market share and brand awareness. The Strategic Brands on Fire team has established a solid reputation for integrity and trust among their clients and partners.

For more information visit: http://www.strategicbrandsonfire.com