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Follow on Google News | Balance Interactive Releases White Paper on Website Return on InvestmentBalance Interactive has released a white paper, Knowledge Is Power: Know Your Website's ROI. The paper was authored by Rich Wolford, account executive at Balance Interactive.
There are many triggers for a website redesign: outdated technology, a dated design or trouble managing the content. The next decision is how much to invest. This white paper explores how to answer that question by conducting a return on investment (ROI) analysis on the website redesign. "For marketers an ROI analysis can trigger a math anxiety attack but the reality is the analysis is simple and straight forward and anyone can do it,” Wolford said. "While most firms do a formal ROI analysis on technology investment, it is surprising that most do not for a website redesign." Access the free white paper at: http://www.balanceinteractive.com/ Located in Springfield, Virginia, Balance Interactive is a web development and design firm that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is http://www.balanceinteractive.com. For more information contact Jill Kurtz at Balance Interactive, 703-451-8675. End
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