Emterra’s Waste Management Diversion Program Encourages Canadians to Reduce Waste to Landfill

May 9, 2012 - PRLog -- A first-in-Canada waste diversion incentive program titled “Make your Contribution at the Curb” highlights Emterra Environmental’s innovation and leadership in the municipal-residential waste management landscape.

The programme highlights Emterra’s mission to maximize waste diversion and recycling efforts by providing donation incentives based on waste diverted. The more community residents recycle – from blue box items to tires – the more Emterra will contribute to local community projects and initiatives. CEO, Emmie Leung says, “Because Emterra is more than a waste and resource management company, we wanted to go beyond simply giving money to good causes. This kind of initiative, where we invite partnership with the community is at the heart of our corporate culture.”

The “Make Your Contribution at the Curb” program is already running in Niagara, Ontario plus the Cities of Courntney and Comox in British Columbia. In Niagara, Emterra is contributing $500,000 (or more) over the next several years to benefit the Niagara Health System and its purchase of vital cancer treatment equipment. In the Cities of Courtenay and Comox in BC, Emterra again pledges to contribute funds to St. Joseph’s General Hospital to support cardiac care initiatives. The more residents recycle, the greater the donation.

“One of our corporate commitments is to promote healthier, more sustainable communities through better solid waste and resource management…increasing what we recycle…and decreasing what we send for disposal in landfill…” said Ms. Leung. Environmental health and improved health care go hand in hand, and through Emterra’s innovative Community Care Program, Emterra hopes to help create healthy, sustainable communities throughout Canada. Visit Emterra Group at http://www.emterra.ca