How Does “Clean Label” Relate To Consumers?

David Schmidt, President and CEO, International Food Information Council Foundation, addressed the question during a video interview for DDW’s “Expert Answers” series.
 
May 9, 2012 - PRLog -- “Clean label,” a term used by food manufacturers and marketers, has increased its frequency in product development conversations. How does the term relate to the consumer? David Schmidt, President and CEO, International Food Information Council Foundation, addressed the question during a video interview for DDW’s “Expert Answers” series.

A clean label “describes a trend to reduce the number of ingredients used in a food product, and to have the ingredient names be more pronounceable for the average consumer reading the label,” said Schmidt.

The clean label trend is not related to food safety for consumers and has no legal distinction or definition.

It “does not relate to the safety of a product as any ingredient or color added to food must be deemed safe by the Food and Drug Administration before it is added to a food product,” added Schmidt.

To see the full interview, please visit:  http://www.youtube.com/watch?v=uy3fivoPV1Q




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