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Over 60,000 directories to deliver – yet the MD still does it by hand
Yachting Pages is the leading superyacht directory for captains and crew; it is read across 95 countries worldwide and over 60,000 copies are published each year for distribution.
Managing director of Yachting Pages, Steve Crowe has set off with a small team of staff to hand deliver 26,265 editions. His aim is to ensure that every superyacht has a copy of the directory on board. Steve left the UK on Monday 30th April and will journey along the French Riviera, from Marseille to Monaco in France. A second team will cover San Remo to Viareggio in Italy and Mallorca.
While many managing directors prefer to stay in their offices, Steve makes the effort to personally walk the docks and speak to superyacht captains, crew and advertisers, many of whom become friends.
Steve, who founded Yachting Pages in 2004 commented, “When I started Yachting Pages, I wanted superyacht managers and crew worldwide to know they can rely upon us as their number one directory to find superyacht businesses, whilst generating leads for advertisers.
“This requires trust – which is why I feel it is important to meet yacht industry professionals face-to-face, and also to listen to their feedback on our products and services.”
More than 60,000 copies of Yachting Pages’ 2012-13 directories have been printed, with a total of 37,567,984 pages.
The company will begin its USA distribution in July, followed by hand distribution by partners in the Caribbean, Asia and New Zealand. More than 6,500 books will also be handed out at 11 international boat shows.
To find your nearest copy of Yachting Pages visit http://www.yachting-
New digital copies of the books will be available in the coming week http://www.yachting-