The popularity of Internet bring about the prosperity of the Brazilian e-commerce

May 9, 2012 - PRLog -- The appearance of e-commerce can be traced back to the mid-1990s. People do not accept from the beginning of the doubt, gradually accepted, and let the e-commerce has become an integral part of his life, completely changed our consumption and way of life. Meanwhile, more and more traditional retailers feel the pressure of e-commerce to bring their own, their own business like e-business tilt seems to be an inevitable thing. One of the most notable example, the physical bookstore Dangdang, excellence in a number of electric providers intense competition going bankrupt, for the sake of self-protection entity bookstore had to self-innovation, creativity, opening a new business to attract customers.

The prosperity of e-commerce depends on a country, a regional Internet penetration to a large extent. Popularity of high, with huge potential consumer Internet users, e-commerce sites to meet the demand came into being, and supporting companies have been established, which makes the entire e-commerce environment and resources to further reverse the promotion of e-commerce prosperity. Brazil as Latin America's strongest country, the popularity of the Internet has done a very good, provided the conditions for the prosperity of their own their own e-commerce market. Brazilian e-bit electronic information consulting firm, directly pointed out that the Brazilian e-commerce transactions are becoming more frequent, has a direct relationship with the popularity of the Internet.

As an emerging country, one of the BRIC countries, Brazil pay much attention to the popularity of the Internet. In the recently announced economic stimulus plan to increase investment in the construction of the national broadband network, "each student a computer program until 2015, large tax cuts of the communications industry to become one of the three important points. Its own telecommunications liberalization can also help a great deal for the popularity of the Internet in Brazil. As early as 1998, the Brazilian telecommunications company began to privatization, with the competition, mergers, more than 95 percent of Brazil's telecommunications market is occupied by the four major telecommunications companies have been gradually. Benefit from the free competition of the four companies, the Brazilian people to enjoy the rates continue to reduce the network infrastructure continues to improve, and Internet experience increased network services. Accompanied by the rapid growth of the online population in Brazil. The IBOPE the data provided from the famous Brazilian consulting firm, as of November 2007, the total number of home Internet users in Brazil 21.5 million. 2011, eMarketer estimates that Internet users in Brazil and forecast for 7930 million people will reach 8640 million by the end of 2012, the total number of Internet users will reach 103 million in 2016, the forecast period, representing a compound annual growth rate of 5.37%. Brazil's large and growing number of Internet users not only to Brazil in 2011 Internet ad spending rose 70.6% e-commerce in Brazil was a great progress.