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Realty ONE Group Rolls Out New Website: improved search and social media components blend seamlessly
High-tech real estate firm introduces revamped Realtyonegroup.com, a high-touch website that blends social media with search feature functionality -- offers more functionality, more flexibility, greater speed and a dynamic social media component.
By: Cathie Ericson
“Realty ONE Group is known for embracing cutting-edge technology and this website encompasses best practices,” said Kuba Jewgieniew, CEO and founder of Realty ONE Group.
The focal point of the new site is an improved home search that offers as much focused information as possible on homes for sale, neighborhood statistics and information on sold houses, when available.
“We want the visitor to drill down to the smallest most applicable area possible to find useful information,”
An early adopter of social media as a way to listen to clients and support its agents, Realty ONE Group designed the website to incorporate its major social media channels in one place. Visitors can easily access its presence on Facebook, Twitter, YouTube, blogs and more from the home page – showcasing the company’s personality and inviting the interaction that today’s consumer seeks.
Agent support is the core of Realty ONE Group’s success, and the updated RealtyOneGroup.com includes supercharged agent profiles with direct links now indexable by search engines including Google, Yahoo, and Bing. Agent profiles bring into focus personal social media accounts, professional biographical information, real estate listings and more.
“One of our major goals with the site launch is to make it easier for clients to learn about and connect with our agents,” Jewgieniew. “Social media has opened new communication channels and we want home buyers and sellers to reach agents however they are most comfortable. Every business decision we make is through the prism of ‘how will this help our agents?’ and the new site serves as both a powerful informational and marketing tool.”
Because the company realizes visitors are time pressed, a key part of development was reducing page load speed. For navigation ease, the website has separate sections with news and timely topics specific to each market segment.
“No need for our visitors to weed through Las Vegas and Orange County to find out what's happening in Phoenix,” Jewgieniew said.
Despite industry conditions, the firm has been expanding by both opening new offices and making strategic acquisitions. REAL Trends, Inc., ranks Realty ONE Group as No. 11 in its national rankings, and INC. 500 has named it one of the fastest-growing companies for three consecutive years.
In August, it joined forces with Arizona powerhouse John Hall and Associates, a real estate leader for more than 30 years and the firm is actively seeking other similar synergies, in addition to exploring franchising in Florida and Texas.
About Realty ONE Group
Realty ONE Group is a full-service real estate brokerage firm with more than 3,500 associates, headquartered in Las Vegas, Nevada, with offices in Arizona and California. It focuses on providing ethical, professional and results-oriented services to property owners and prospective real estate buyers. Since its inception in 2005, the company has grown to become the largest real estate brokerage in Nevada and the fastest growing real estate company in Arizona and California.
For more information, visit www.RealtyOneGroup.com