The Share Centre invests in web overhaul with Rufus Leonard

May 1, 2012 - PRLog -- The Share Centre, one of the UK’s leading retail stockbrokers, has selected brand and digital consultancy, Rufus Leonard, to lead its web transformation, from redesign and user experience (UX) through to implementing a customised content management system (CMS).

The new website will benefit from an improved user interface and a more engaging design that will appeal to and serve the needs of both new and seasoned investors.

Rufus Leonard will also move The Share Centre to a more dynamic and flexible content management system, empowering the marketing team to quickly adapt its web presence to changes in the rapidly evolving marketplace.

The project will encompass both the acquisition and trading pages. Rufus Leonard will analyse the existing user experience and recommend a path for development to support The Share Centre’s ambitious growth plans and significantly increase customer acquisition rates.

Guy Knight, sales and marketing director at The Share Centre, says: “The new website will enable us to radically improve our ability to respond to market changes while continuing to offer a high quality and relevant service to all of our customers.

“We selected Rufus Leonard because of their lengthy expertise and experience in UX, design and technology solutions in the financial sector.”

Peter Barker, technology director at Rufus Leonard, says: “In the fast moving world of trading, it’s essential for brands to be more dynamic and agile to keep pace with customer needs and the changing market.

“We’re really excited to be working with The Share Centre on this fantastic project. The new system will give it the freedom to evolve its web presence and design in this environment to move the business forward.”

ENDS

Press contacts
For further information or an interview with Guy Knight or Peter Barker please contact: Clare Granville or Lauren Greatorex at Man Bites Dog, e: teamrufusleonard@manbitesdog.com t: 01273 716820.

About Rufus Leonard
Rufus Leonard is an independent brand and digital consultancy in London. Founded in 1989 by Neil Svensen, Rufus Leonard now employs over 100 people. It has five core offers to deliver brand and digital solutions; insight and strategy, brand creation & management, communications and campaigns, digital design and technology solutions. Clients include Lloyds Banking Group, British Gas, O2, Transport for London and Visa Europe. For more information about Rufus Leonard, people and culture, go to www.rufusleonard.com.