Floral Website’s Goal: Increase Flower Consumption Via Education

April 29, 2012 - PRLog -- A website aimed at educating consumers about flowers—www.FloristChronicles.com—is taking a subtle approach to help increase floral consumption. The site focuses on offering information that appeals to consumers, such as how to choose flower colors for a bridal bouquet or how to make edible, sugar-frosted flowers, and then interjecting tips about how to care for and make smart purchases.

The site, developed by Internet entrepreneur Brendon Held (Durban, South Africa), was an offshoot of another business he kick-started, Flowers for Africa, an online flower and gift website in South Africa.

“My goals for the site are to offer high-quality, unique/original content that satisfies a need or answers a question/solves a problem,” Held explains.

Held had already been pursuing that goal when he hooked up with Floral Journalist Gina Kellogg (Overland Park, Kan.), an industry veteran who had worked previously as editor of a magazine for florists, among other publishing and journalistic endeavors.

Kellogg says, “I was pursuing the same goal as Brendon—to help educate consumers about flowers and encourage them to buy more flowers. When we realized we both wanted to achieve the same purpose, it was the perfect combination of our skills.”

Kellogg is lead contributor and editor of the site, while Held handles the back-end logistics. Together, they have been offering articles that florists have embraced, along with consumers. “Helping florists was our secondary goal,” Held explains. “We wanted them to have access to content that they can link to on their websites so they don’t have to generate it themselves.” Kellogg adds, “Most florists aren’t writers, so it’s a challenge for them to produce professionally written articles for their customers. By linking to the articles on Florist Chronicles, they can have that content without having to create it themselves or paying someone else to write it for them.”

So far, interest in the site continues to grow. Both consumers and florists are visiting, commenting and sharing details about the site and individual articles through various social media outlets.

“It’s been very gratifying to see how much florists have supported the site, sending us comments about how well-written the articles are and how helpful it is to be able to add the links from our articles to their websites. Our goal is to help, and it appears that we’ve been able to do so successfully,” Kellogg adds.

Held encourages florists to contact him or Kellogg with ideas they have for future articles and even to write articles themselves. “Florists are at the forefront of hearing customers’ questions and concerns. They know directly what information consumers need, so we’d welcome hearing from them about timely topics that need to be addressed,” he says. “We want florists to feel that we are working hand-in-hand with them to educate the buying public so they will appreciate flowers, understand the value of flowers and buy more flowers—every day.”

To learn more about Florist Chronicles or contact either Held or Kellogg, visit http://www.FloristChronicles.com.

About the company: Florist Chronicles is an international resource website aimed at providing useful information about flowers and the caring of flowers. Readers will find interesting articles with great tips, tricks and advice from international and renowned experts from around the world. For additional information, visit http://www.floristchronicles.com.