Golden State Cellular Deploys Velleros Hosted CMAS Solution

California carrier selects industry-leading Velleros platform for Commercial Mobile Alerts
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Morrisville - North Carolina - US


April 9, 2012 - PRLog -- Jamestown CA - Velleros, the leading provider of mass notification and content delivery for the regional wireless carriers, announced today that Golden State Cellular is deploying the Velleros’ hosted Commercial Mobile Service Provider (CMSP) Gateway to comply with the government’s new Commercial Mobile Alert System (CMAS) initiative.  The solution enables operators to transmit government-issued public safety and weather alert messages to their subscribers in support of the impending mandate.
Golden State Cellular provides leading local coverage in Central California and provides nationwide communications services for its customers. By deploying the Velleros Hosted CMSP Gateway, Golden State ensures their subscribers have the protection and security of receiving CMAS notifications issued by public safety and governmental agencies. Presidential, Imminent Threat, and AMBER alerts will be delivered over the operators’ cellular network directly to subscribers, helping to increase response time and save lives and property when emergencies occur.  These geographically-targeted alerts likely represent imminent threats to life, health, and property, and will be delivered quickly to affected constituents.

“Golden State Cellular clearly understands the importance of providing communications services that deliver indisputable value and differentiation in the community,” noted Joe Cobbs, Founder of Velleros.  “We applaud Golden State Cellular for their support of CMAS and are very pleased to have them as a customer moving forward.”

“Velleros is undoubtedly the industry leader in the deployment of CMAS solutions for the regional carrier market,” commented Lawrence Moore, General Manager for Golden State Cellular.  “Their robust platform delivers capability above and beyond the mandate in order to facilitate the service rollout today for all users, as well as enable Golden State Cellular to continue to evolve and innovate for future enhancements.”

About Golden State Cellular - Golden State Cellular, along with their partners, provided the first landline telephone service in the Mother Lode some 100 years ago and was the first to provide cellular service in the Mother Lode. Golden State Cellular continues to exceed the consumer’s expectations by providing the largest network and coverage available in the Central Sierra and Nationwide.  For more information, visit

About Velleros, Inc. - Based in Morrisville NC, Velleros enables carriers to derive incremental revenue streams through new 2.0 web-based content and services combined with highly effective contextual advertising.   The Velleros Aggregation & Syndication Technology (VASTTM) platform distributes aggregated content to any network connected device per user preference, providing a more personalized infotainment experience.  VAST applications include CMAS CMSP Gateway, Community Notification, Personalized Content Manager, Mobile Applications, and Mobile Advertising.

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Velleros provides software products and services for telecommunications providers, and is the industry leading provider of mass notification and content delivery for the regional wireless carriers.
Source:Joe Cobbs
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Phone:+1 972 941-3160
Tags:Cmas, Hosted Service, Velleros, Golden State, Fema
Industry:Telecom, Wireless, Software
Location:Morrisville - North Carolina - United States
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