March 28, 2012 -
PRLog -- Adweek’s Gabriel Beltrone talked this week with Evan McElroy, Senior Vice President of Marketing & Communications for Boys & Girls Clubs of America, as part of the magazine’s big “Kids Issue.”
In the article in the March 26, 2012 edition of the magazine, Beltrone talks with McElroy about the non-profit’s marketing and advertising strategy, how it builds relationships with celebrity alums, including Denzel Washington and Jennifer Lopez, and the array of corporate partners that support the organization.
For more than 100 years, Boys & Girls Clubs of America (http://www.GreatFutures.org)
has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, nearly 4,000 Clubs serve some 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country. Children and families of the U.S. Armed Services receive Club programs and support through BGCA-affiliated Youth Centers located on U.S. military installations worldwide. Clubs provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta.
Read the full article at:
http://www.adweek.com/news/advertising-branding/membershi...
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