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Orange Dominicana chooses Intersec Cell Broadcast Center
Intersec, leading provider of value-added services platforms for mobile and convergent operators has been selected by Orange Dominicana to supply its Cell Broadcast Center for the launch of “Descuentos Mágicos Prepago” promotion.
Intersec Cell Broadcast Center allows Orange Dominicana’s marketing teams to create and launch geographically focused bonus campaigns such as “Descuentos Mágicos Prepago” in just a few clicks. Intersec’s geolocated communication platform permits Orange Dominicana reaching millions of subscribers in a few seconds and improving visibility on this innovative offer.
Indeed, Intersec CBC enables the diffusion of massive geolocated marketing and commercial campaigns to increase the subscribers’
Jerome Poulain, VP Marketing at Orange Dominicana, explicits: “To bring the most interesting products and services to the Dominican clients is a priority for Orange. With “Descuentos Mágicos” / “Yield zone” we reached this target as well as improving satisfaction and loyalty of prepaid clients bringing them abundant network friendly usage over 2G and 3G handsets”.
Yann Chevalier, Intersec CEO, comments: “Intersec Cell Broadcast technology permits Orange Dominicana to deploy reliable and performing best in class innovations with a satisfactory time to market. We are glad to contribute to the enrichment of Orange’s innovative services portfolio in the region.”
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Intersec is a leading provider of value-added service solutions for mobile operators with innovation as a key attribute.
Since its inception in 2004 by visionary enthusiasts, Intersec has led the way with breakthrough in technology, performance and product richness summarized in its tagline Don’t Settle for Less. Intersec’s technology and offering have been recognized and awarded by the market as a leader in innovation and outperforms the competitive landscape. The expertise of its engineering team allows Intersec to propose revolutionary solutions from micro-segmented direct marketing campaigns to managing interpersonal SMS traffic with value-added services (SMS-C à la carte) to service scenarios combining geolocation and interactivity.
Our solutions are already deployed in Europe, Africa, Latin America and the Indian Ocean.