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Dunlop Tires Revs Up Web Presence With New Website
New site sets the bar in the motorcycle tire industry with advanced features like an interactive fitment guide.
Since Dunlop is the largest maker of motorcycle tires in the U.S., supplying major brands like Harley-Davidson, BMW, and Ducati, the site includes an easy process for tire selection. The interactive fitment guide helps consumers chose the right tire for their particular make and model of bike, while the product detail pages provide comprehensive tire information, with zoom, alternate images, find a retailer, and other powerful merchandizing features.
"We designed the Dunlop site to blow away the competition,"
The new www.DunlopMotorcycle.com site was developed with engagement and interactivity in mind. Both core enthusiasts and new customers can experience the Dunlop brand with a full photo gallery and videos that include viewing controls, an embed link, and full screen mode option. There's also a dynamic news page, a detailed info center, and technical illustrations that explain the sophisticated technology used to make Dunlop tires.
Since Dunlop is renowned for their extraordinary national and international motorcycle racing success, the site also includes a section dedicated to featured riders, current racing news, the company's racing history, and celebrated racing legends.
About Cuker Interactive:
Cuker Interactive is an industry leader in digital technologies, specializing in interactive Web solutions and online marketing strategies that generate results. The award-winning agency leverages proven business strategy, innovative technology, and creative solutions to strengthen brands, deliver ROI, and enhance visibility across the Web. To learn more, please visit http://www.cukerinteractive.com.
About Dunlop Tires:
Dunlop is the largest supplier of original equipment and replacement motorcycle tires in the U.S. and the only manufacturer of motorcycle tires in North America. With North American operations headquartered in Buffalo, NY, Dunlop has been making and selling high-quality tires in the U.S. since 1923.
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Cuker Interactive specializes in interactive Web solutions and online marketing strategies, melding proven business strategy, innovative technology, and creative solutions to strengthen brands, deliver ROI, and enhance visibility across the Web.