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What Do You Get When You Combine Expertise in Internet Marketing With a Passion for Agile Training?
What do you get when you combine an expertise in internet marketing with a passion for Agile project management? You may have America’s fastest growing agile training company in 2012. Cape Project Management, Inc. launches BostonAgileTraining.com.
There is no shortage of professional services companies scrambling to offer training classes for Agile Project Management. Agile Project Management is the fastest growing approach to improve project success. Agile is the missing ingredient for those companies trying to do more with less. The Agile approach advocates key principles like delivering products early and often and ensuring every release of a product is built on business value not bells and whistles.
Agile Methodologies like Scrum, Extreme Programming, Kanban, and Lean are approaches to Agile Project Management. These approaches have been gaining a foothold in IT organizations for the last ten years. This growth has been primarily through a grassroots movement based upon success stories and a tremendous internet following. The Agile movement recently achieved an entirely new level of credibility. In late 2011, the Project Management Institute (PMI)® introduced the Agile Certified Practitioner (PMI-ACP)sm certification. PMI is already the largest certification body for project managers in the world with close to a half a million certified Project Management Professionals (PMP)®. With this powerhouse behind Agile project management certification, the growth into new organizations is guaranteed.
Cape Project Management, Inc. (CPM) of Boston, Massachusetts, is about to make a major impact on this marketplace. Dan Tousignant, PMP, the president of CPM, recently co-authored and published a book on internet marketing and search engine optimization (SEO). The title of the book is The SEO Manifesto (http://www.SEOManifesto.com). As a professional project manager, Mr. Tousignant wrote the book as a step-by-step approach to internet marketing. Since writing the book, he has decided to apply the book’s approach to his Agile consulting and training practice. “I launched my consulting and training business 18 months ago and have been growing my business using word of mouth and networking. After I partnered with a successful internet entrepreneur, Pam Gobiel, to publish The SEO Manifesto, I realized how I use could use SEO to grow my business. After completing my business planning phase outlined in the book, I launched my new website, http://www.BostonAgileTraining.com on February 12, 2012. Less than one month later, when I searched the internet for the term “Agile Training in Boston” my website showed up on the first page of Bing® and Yahoo® and the second page of Google® - in less than three weeks!”
In terms of the internet marketplace, that’s like opening up your first store on Rodeo Drive. Visibility for internet businesses is based upon how high you show up in search results. Through the use of SEO, Tousignant expects to grow his training company into other major markets for Agile training. “Not only am I using the internet to market and grow my business, I am also using internet tools to determine where to grow my business. ” Through Google’s Insight® product he was able to determine which areas of the country, and even the world, people are searching for Agile training. “I plan to have www.NewYorkAgiletraining.com and www.DelhiAgileTraining.com (in India) up and running soon.”
SEO is not the only reason that Tousignant expects to excel in this market, “It is not enough to have a great storefront, you still need to have excellent products.” The products that CPM are selling are Agile training courses. The courses are developed and delivered by leading practitioners of Agile project management. “All of our instructors are certified in one of the Agile disciplines, such as Scrum, and are experts in one of the key Agile roles such as Scrum Master or Product Owner.” By having actual Agile practitioners as trainers, Tousignant expects to outperform the competition who typically hire professional instructors. “Agile is not as easy to teach as other project management courses. It is not like teaching a course on estimating. Agile requires that instructors be able to respond to situational questions and can be a coach in the classroom.” Not only does CPM expect to provide a higher-quality course, they expect to provide it at a better value. “By using SEO for our marketing approach, our advertising costs are almost zero. Combining that with our virtual workforce model, we are able to price our courses at 20-30% cheaper than our competition.”
CPM launched BostonAgileTraining.com with 6 key courses:
• Agile Certified Practitioner (PMI-ACP) Exam Preparation
• Achieving Agility - How to implement Agile in your organization
• Scrum Master Training
• Product Owner & User Story Training
• Agile for Executives
• Agile for Team Members
Most of the courses are offered in a public setting, and eventually will be offered online. “Once our instructurs have sufficient experience with the course in the classroom, we will convert them to a web-based format so that we can provide quality online training to people who do not live near one our locations.”
Tousignant stresses that the success of this business will be due to the quality of the classroom experience, yet the opportunity for rapid growth will be directly related to what he has learned and is employing about SEO. “We are excited about the future, and look forward to being an integral part of allowing organizations to succeed with Agile.”
More information can be found online at http://www.BostonAgileTraining.com
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Cape Project Management, Inc.is an Agile consulting and training company. We provide public and onsite trainings and scalable client-focused solutions that improve the effectiveness and speed at which Agile is adopted in your organization.