Soundview Executive Book Summaries to Host Interactive Webinar with Jon Wuebben

March 6, 2012 - PRLog -- In this Soundview Live webinar, Developing Powerful Content for Web and Mobile, Jon Wuebben will explain how to establish the three pillars and related content of Search Engine Optimization (SEO), Social Media Optimization (SMO) and Call-to-Action techniques and to understand how to achieve the benefits of these techniques for a fraction of the cost of using an SEO consultant or ad agency. Learn more at http://www.summary.com/track/_/Developing-Powerful-Content-for-Web-and-Mobile/.

Jon Wuebben is the CEO of Content Launch, a web content development and strategy firm that provides content for hundreds of companies, digital agencies, web designers and others around the world.

Jon also teaches Entrepreneurship and Business 101 at Miracosta and Miramar Colleges in San Diego. He is currently working on developing a non-profit, Urban Entrepreneurs, which will provide small business consultation and education to inner city men and women with limited funding.

Prior to his entrepreneurial activities, Jon worked in key marketing positions for Ford Motor Company and Kia Motors America. He also worked for Senator John McCain of Arizona, Vice President Dan Quayle and the Republican National Convention in 1996.
Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management and a BS in Management from California State University, Chico. Jon lives in San Diego County with his wife, Karen.

Attendees will learn:
•   The 3 pillars of successful web marketing.
•   The importance of SEO to the visibility of your company on the internet.
•   How to integrate social media with your search strategy.
•   What tools are necessary to capture and analyze your online results.

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About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.