Is Internet Marketing Just Another Flirtation with Online Dating: What’s the Connection?

Feb. 24, 2012 - PRLog -- There is a lot of talk in Online Marketing about Social Media and Relationship Marketing. The buzz revolves around the idea that your customer has to be virtually wooed in order to feel a real connection in the virtual world of the internet. As an online business looking for success you have to stand out from your competitors, offer a benefit, and deliver it in a way that doesn’t seem like you’re desperate or trying to sell them something. It’s about “transparency” and “authenticity” and being seen as “real.” You have to be interesting and engaging, and great packaging doesn’t hurt either.

Sounds a lot like Online Dating, right?

This is exactly the subject that was recently explored by Video and Online marketing strategist, James Wedmore.

The online dating industry in the United States alone has exploded with more than 1500 dating sites trying to get a piece of this $2.1 Billion dollar industry. But the industry is facing some marketing challenges as they compete with Social Networks for a piece of the love connection pie.

Now compare that to the plethora of websites and online businesses in every single industry vying for the attention of millions of would-be customers. Online business owners have to stay abreast of the evolving online marketing industry to be sure they include all the tactics, strategies and platforms where they can market their companies. This includes the traditional websites and blogs. However, various social networks like Facebook and Twitter simply cannot be ignored. And let’s not forget the “Third-Eye” of social networks - YouTube.

While 64% of Online daters have cited “common interests” as what they look for in an online date, and 49% cited the “packaging” as being important, how potential daters went about scanning and creating profiles tells a lot about how powerful good marketing can be when attracting interest.

How close are the parallels between attracting your business customers online with attracting an online date? And who says that business and pleasure don’t mix – at least in a marketing sense.

In his Online Dating Confessions, James Wedmore exposes what he learned about Social Media Marketing from the opposite sex.

Surprisingly, he discovered that there are 5 Power Principles you can use to create an effective marketing campaign for your online business…and get a date!

From knowing your audience, to working from a position of power, to closing the deal, there are certain things you can do to increase your chances of Online Business Success.

To find out more about the 5 Powerful Marketing Principles, go to: http://www.jameswedmore.com/online-dating-confessions

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James Wedmore-Online and Video marketing strategist, author, speaker and coach is the founder of Video Traffic Academy which teaches powerful techniques for turning YouTube Video Traffic into highly qualified customers. He is also the creator of 6 Figure Outsourcing Secrets which gives marketers a tool to get success from every single online training course available online. You must Outsource to Succeed! Find out more about him and his various training programs at: http://www.JamesWedmore.com