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Quiznos’ launch its first outlet in Delhi
America’s premier QSR ‘Quiznos’ makes its debut in North India with the launch of its first outlet in Delhi
By: Inventure Brand Management Pvt. Ltd.
Launched in Denver in 1981, Quiznos is the pioneer of the toasted sandwich. The brand is currently present in 35 countries through more than 4,000 restaurants. Quiznos entered India last year with the launch of its first outlet in Hyderabad. Commenting on the brand’s entry in the capital, Mr. Parvin Juneja from Sub-One Hospitality Services, said, “Quiznos’ concept caters to the contemporary urban consumer who is often looking for a fresh, tasty alternative to conventional fast-food joints. Delhi, being one such place where people love to experiment with fast food choices, is sure to be lured by the brand’s expansive fare of toasted subs. This launch will be followed by the opening of 20-25 Quiznos restaurants within the next one year at prominent locations of Delhi/NCR, Punjab, Chandigarh, Mumbai and Gujarat. Looking at the goodwill and success that the brand enjoys globally, I am sure that Quiznos will very soon become a preferred choice of sub-lovers across North India.”
Adhering to its policy of adapting to the local taste and culture, Quiznos will not only offer its world-famous toasted subs in the traditional format but will also give options like paneer tikka, tandoori chicken, lamb seekh, aloo corn and spinach tikki to appeal to the local palate. The extensive menu will also include creative, chef-inspired recipes for salads, flatbread sammies, soups, pizzas and desserts.
Remarking on the launch, Quiznos’ Chief Development Officer (International)
Sub-One Hospitality Services is the associate company of South Asian Hospitality Services, one of the largest and most profitable restaurant management companies in North and West India, which operated over 54 QSRs and Fine Dine Restaurants under master franchisee/ franchisee agreements with some of the leading domestic as well as international food chains. The brands in the portfolio of South Asian Hospitality Services include Nirula’s, Rajdhani, Moti Mahal Delux Tandoori Trail, Wagh Bakri Tea Lounge, Punjab Sweet Corner and Food Park.
Sub One Hospitality Services has further allied exclusively with Inventure, a franchise-consulting firm based in New Delhi for franchise development of the brand in North and West India.
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About Inventure (www.inventureindia.com)
Inventure is a management-consulting firm with over fifteen years of experience in business consulting and specializing in franchise consulting.
Successful businesses can only be made with well-defined strategies, and well-defined strategies can be crafted with decades of industry experience and functional expertise. Inventure, one of the India’s leading advisors on business strategy, partners with clients in all sectors and regions to identify opportunities that create value and help transform business.
For further information, please contact Parag : 9818635878